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The Forrester WaveTM: Social Suites, Q4 2019 evaluation provides an overview of “the eight social suite providers that matter most,” and features Khoros as a Strong Performer, saying that Khoros “maintains its legacy open partner ecosystem and plethora of third-party options to extend brand activity beyond social media” and “customer references overwhelmingly praise Khoros’ unique product coaching support (included in all licenses).”
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The vendors were evaluated against 40 criteria, which were grouped into three categories: current offering, strategy, and market presence.
Some of the key takeaways from The Forrester WaveTM: Social Suites, Q4 2019 include:
- Social media can’t remain in a silo; companies demand meshing social media programs into enterprises’ broader activities.
- Social suites dominate in social publishing and customer response capabilities.
- Social suite vendors offer straightforward features, evidenced by the fact that customer references experienced few onboarding and training challenges compared to more technical social listening platforms or social advertising technology (adtech).
- European markets slightly lag North America in consumer behaviors and needs.
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