Platform
Digital-first, unified engagement hub
ANNOUNCEMENT: Khoros acquires CX innovator Topbox and closes significant new growth investment from Vista Equity Partners Learn More
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
National Instruments, a U.S.-based engineering company, has a solid global presence: offices in 20 countries, from France to Singapore. But their social presence was a patchwork of 57 different accounts that represented the brand world-wide — only 10 of which corporate had passwords for, and none of which were coordinated. To scale their social message globally, and to ensure regional offices were both responding to local needs and coordinating with corporate’s overarching message, National Instruments relied on the Khoros platform.
Corporate headquarters needed to build relationships with social media marketers across the globe to standardize the company’s social message and voice, but they wanted to keep the process collaborative, rather than single handedly take control from each international office. National Instruments also needed to both understand the intricacies of their audience and how to best reach each subset: audience demographic segmenting and audience targeting became effective ways for them to tailor the content and maximize the value of each campaign.
Khoros offered a way for everyone to collaborate on content and connect with the audience in an efficient, fan-facing way. As a result, National Instruments saw a 50% global reduction in time spent contributing to content, along with significant improvements in engagement and year-over-year followers. With the platform, National Instruments is now equipped with the tools it needs to report on content performance throughout its campaigns and quickly identify what type of content works for each of their regional offices.
A truly global editorial calendar for everyone to ask questions and align content in order to speak in a consistent way in each country.
Khoros to collaborate on responses to customer inquiries and escalate to internal thought leaders, whether the team was in meetings or on the road.
fan engagement and interest by country using audience demographics.
The purpose and goals of each campaign and reported results within a unified planning interface. Effectively used content labeling for campaign, content, copy, and version reporting.
“I think the number one thing that matters to us at the end of a campaign is which content performed best. That’s the first thing we’ll look at, and I find that using content labels in Khoros helps us pretty quickly identify what type of content works.”
Decrease in time spent contributing content globally
Increase in engagement over 6 months
Increase in YOY followers with 0 fan-acquisition dollars spent