Editor's Note: This post was originally created by Spredfast before the Spredfast + Lithium (now Khoros) merger.

37% of the world's population — a whopping 2.8 billion people — use social media. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. That’s why we’ve done all the heavy lifting for you.

Our 2018 Social Audience Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. Did you know YouTube reaches more 18-49 year olds than any cable network in the US? Or that 30% of retail shoppers who recently made a purchase discovered a new product on Facebook? Download the 2018 Social Audience Guide to discover more about what makes the audiences of Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat unique or bookmark it now to reference anytime.

Social media demographic guide
Social media demographics Facebook
Social media demographics Instagram
Social media demographics Pinterest
Social media demographics Twitter
Social media demographics LinkedIn
Social media demographics Youtube
Social media demographics Snapchat
Social media demographics by industry