We collect information from several different sources, and where we collect the information from dictates how we use it. Below are high-level descriptions of some of the purposes for which we use the information we collect about you.
Provide, Maintain and Improve the Site and Our Services. We collect information about you to ensure optimal functionality of our Site and Services. For example, for our social media management Services (e.g. our Marketing product), information taken from social media helps us to provide context to a brand, such as information about an individual’s interactions with that brand. We can also use information collected from social media to measures a brand’s influence on those platforms. Brands can then use this information to provide better support and service to their customers, since this information helps them better understand what their customers want.
Additionally, we use information gathered from other sources to respond to requests for additional information about our Services, to develop and enhance our Services, and to fulfill our legal obligations as needed. We may use a user's email address to send promotional or marketing materials on related Services, such as updates on the product line. This is only the case when a user is a Customer, a Service is requested by the user, or we have some other pre-existing business relationship with the user. We use your IP address and browser-type information in the general administration of our Site.
Please be advised that for our Care product, Khoros’s use and transfer of information received from Google’s APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Please refer to that policy for additional information.
Marketing and Personalized Advertising. We process your Personal Data to send you marketing information, product recommendations, and other non-transactional communications (e.g., marketing newsletters, telemarketing calls, SMS, or push notifications) about us, our affiliates, and partners. These can include information about our products, promotions, or events as necessary.
We also process your Personal Data to conduct marketing research, advertise to you, and provide personalized information about us, both on and off our Site. Further, we use your Personal Data to provide personalized content based upon your activities and interests to the extent necessary for us to achieve our advertising goals.
You can read more about your rights when it comes to marketing and advertising in the “Your Rights and Options Regarding Your Data” section below.
Measure Performance. We are always looking for ways to make our Services smarter, faster, more secure, and useful. To do this, we use information and collective learnings for analytics and measurements to understand how our Services are being used. When this data is aggregated and analyzed, it allows us to troubleshoot, improve, and track trends across our platform.
Communicate with You. We use your contact information to send communications via email and within the Services, such as updates and changes. We also provide tailored communications based on your activity and interactions with us.
For Safety and Security. We use information about you and your Service use to verify accounts and activity, to detect, prevent, and respond to potential or actual security incidents and to monitor and protect against other malicious, deceptive, fraudulent, or illegal activity.
For Employment Evaluations. Information collected during the recruitment process is used to help us evaluate your candidacy for employment. This information is disclosed to our private equity sponsor. You can read more about this in the “How We Share Your Personal Data” section below.
For Legal Compliance. If we have a legal obligation to process your information, we will do so in cooperation with public and government authorities, courts, or regulators. This is done to protect our rights or as necessary to protect against misuse or abuse of our websites. We will also cooperate with legal authorities to: 1) protect personal property, 2) ensure our safety, 3) pursue all remedies available to us and limit our damages, 4) comply with judicial proceedings, court orders, or legal processes, or 5) respond to lawful requests.
For Other Purposes. Please note that we may use your information in these additional scenarios: in accordance with your consent, to complete a merger or sale of assets, to allow social sharing functionality on our Site and through our Services, to manage our contests or promotions, to register visitors to our office, and to protect you, our Customers, and the public.