VIDEO

The Enterprise Edge Episode 4: Rebuilding with trust: The strategic imperative for brands in 2024

With 2023 now in the back mirror, we can't help but think: "Now, what"? In 2023, trust in social media was eroded: Faith in the networks; confidence is what is being put in front of audiences. How do you gain or regain trust when it has been lost? How do you instill confidence and be seen as a reliable advisor when a good reputation can be tarnished in seconds? Join us for the final installment of this series.

Featured speakers

Sandrine Zechbauer

Senior Director, Integrated campaigns

Khoros

Cameron Brain

CEO and Founder

EveryoneSocial
In this video, you will learn about:

Factors affecting trust

How authenticity, transparency, credibility, and consistency should be the cornerstones of any social media plan

Employee influencers

How your most trusted voices are within your reach and why the presentation of influencer content can either build or erode trust

Building and rebuilding trust

What strategies and best practices establish, maintain, and, if necessary, rebuild trust on social platforms

Watch now!

The Enterprise Edge is an exclusive four-part video series produced by Khoros. Each episode features expert insights, information, and opinions on critical industry topics.

With over 16 years of experience in B2B marketing across various industries and regions, Sandrine Zechbauer is an accomplished and passionate leader who drives business growth with intelligent, customer-centric, data-driven marketing programs.

A seasoned leader and innovator, Cameron Brain has over two decades of experience and served in leadership roles at Mission Motorcycles and Reddit before co-founding EveryoneSocial in 2015.

The Enterprise Edge Episode 4: Rebuilding with trust: The strategic imperative for brands in 2024

Featured speakers

In this video, you will learn about:

Watch now!