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Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Register now
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here

Download the Tipsheet

The information in this tipsheet was shared in a breakout session during Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.

Speakers:

Aslan Noghre-Kar — Director Customer Community, Change Healthcare
Mark Obee — Group Manager Social & Community, Intuit
Miles Hipkin — Senior Product Owner, BT & EE Community and Social

Whether you’re new to the idea of a branded community or currently operating one, understanding how to measure your community’s success is crucial. When you know what your community’s purpose is and you have measurable objectives to help you reach your goals, you can ensure your community’s success. A community is really about people, and communities are built to serve them.

In this tipsheet you’ll learn important ways that your brand can measure the impact of your community, including:

Why you need to continue to note tactical measurements: When your community is new, you pay attention to tactical measurements like whether or not people are joining and updating their profiles. But, as your community matures and you move into strategy, don’t forget those early measurements. No matter how long your community has been around, or how robust it is, you still want to make sure all the basic activity is taking place — you’re seeing new subscribers and your members are updating their profiles.
Why you should keep KPIs and business outcomes separate (at least at first): When you’re starting your community, keep customer KPIs separate from business outcomes. That way, you can ensure that your focus remains on both tasks and you don’t lose either perspective. The two will eventually merge, as one of the ultimate goals of a community is to enable customers to solve problems on their own, which is of course beneficial to the business.

Learn other important tips when you download the Measure the Impact of Your Community tipsheet.

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Measure the Impact of Your Community

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Download the Tipsheet