The Enterprise Edge: 

Surviving & thriving beyond the social media channel chaos of 2023

A LOT has happened in the world of social media since January. Reddit changed its business model. The artist formerly known as Twitter became X, altered its vision and monetization strategy and hired a new leader. Meta launch ten days than many channels gained in a year. Then, the world rebalanced. It's a lot for every brand to understand and unpack. Join renowned social media industry experts for a brief but jam-packed series to understand what changed, why, and what companies expect to see next. This will be the first session in a multi-part series that provides social media and communications leaders with early insights and practical guidance needed to thrive in this changing world.

Join us for a four part webinar series aimed at providing social media and communications leaders with early insights and practical guidance needed to thrive in this changing world.


Who should attend?

  • Enterprise Strategists: Gain insights into how the latest social media evolution impacts large-scale digital operations

  • Brand and Communication Managers: Refine your enterprise-level messaging and understand the nuances of brand representation on social channels

  • Digital Marketing Leaders: Enhance your organization's social media strategies for maximum reach and ROI in the new landscape.

  • C-Suite Executives: Grasp the broader implications of the latest shifts for future business strategies and decision-making in the digital sphere.

  • PR & Crisis Management Professionals: Stay updated with changing dynamics to navigate public relations and handle online corporate reputations effectively.

Register now

Episode 1: Navigate changing social media channel networks & business models

Date

15th of November, 2023 - 9 am CT

Synopsis

As social media landscapes pivot, understanding the changes is crucial for businesses, influencers, and digital strategists. Join us this first episode to decrypt what actually happened this year for social networks and their shifting business models. Get equipped to adapt, strategize, and thrive in the ever-changing digital space.

Key takeaways

  • Understand the shifts in your most important social media channels.

  • Adapt to evolving business models and utilize this opportunity to refresh your channel mix.

  • Leverage new platforms and technologies to connect with your audience and boost your brand's visibility and engagement.

  • Future-proof your social media strategies by gaining insights into upcoming trends.

Episode 2: Demystify the changes at Twitter/X & how to prepare and adapt

Date

29th of November, 2023 - 9 am CT

Synopsis

Recent shifts in Twitter/X's leadership and strategy have left many marketers, influencers, and brands scratching their heads. What exactly happened? How did we get here? And more importantly, where are we going?

Join us for an in-depth exploration of the evolution of Twitter and get the detailed steps you must do to adapt.

What You'll Learn

  • The Timeline – A comprehensive review of key events and business changes that have shaped Twitter's current state.

  • Strategy Shift – The new rules of engagement on Twitter and how you should adapt your content

  • Best Practices – Tailored advice to help you navigate and succeed in the ever-evolving Twitter universe.

  • Q&A Session – Your burning questions answered by our experts.

Episode 3: Hear how leading brands evolved their social media channel strategies in 2023

Date

6th of December, 9 am CT

Synopsis

2023 has been a pivotal year for social media, with leading brands pushing boundaries, setting trends, and evolving their digital strategies like never before. Dive deep into the success stories, the paradigm shifts, and the lessons learned by industry giants this year.

What You'll Discover

  • Brands in transformation – A detailed look at the major shifts and strategic decisions made by top brands in 2023.

  • The content revolution – Insights into the fresh content formats and innovative campaigns that dominated the year.

  • Engagement reinvented – How leading brands redefined their relationship with audiences, forging stronger bonds and interactive experiences.

  • Case studies – Real-world examples of brands that aced their strategy transitions

  • Q&A session – Interact with our panel of experts to address your pressing queries.

Episode 4: Rebuilding with trust: The strategic imperative for brands in 2024

Date

13th of December, 2023 - 9 am CT

Synopsis

2023 is now in the back mirror, and we can't help but think: Now, what?’ When Meta launched Threads, so many said: ‘It reminds me of Twitter in the early days when everyone was nice’. It perfectly encapsulates what we lost in 2023: Trust in the networks, trust is what is being put in front of us. Rebuilding with trust should be at the core of every brand’s preoccupation. How to gain or regain trust when it has been lost? How to instill trust and be seen as a reliable advisor when a good reputation can be tarnished in seconds ? Join us for the final installment of this series and learn

  • Factors affecting trust: How authenticity, transparency, credibility, and consistency should be the cornerstones of any social media plan

  • The role of content: Learn how the type, source, and presentation of content can either build or erode trust.

  • Employee Influencers: Discuss the rise of employee advocacy and how your most trusted voices are within your reach

  • Building and Rebuilding trust: Strategies and best practices to establish, maintain, and, if necessary, rebuild trust on social platforms.