Editor's Note: This post was originally created by Spredfast before the Spredfast + Lithium (now Khoros) merger.

The Psychology of Social: Can Personality Types Predict Interests and Behavior

Social Media Insights from Personality Research

In our Smart Social Report series, our research team filters and analyzes social data to bring you key insights that will help you make smarter decisions.

In our report titled, The Psychology of Social: Can Personality Types Predict Interests and Behavior we use social media personality research to explore the posting behavior and interests of Instagram users who self-identify as certain personality types. Our deep psychographic analysis will enable marketers to better understand and respond to their audience and more accurately target content and ads.

You’ll also:

  • Learn how to identify the personality types that are most attracted to your brand
  • Find personality research your marketing team can use to inform brand messaging now
  • See which personality types are most active on social and how to target them
  • And more!

Download The Psychology of Social: Can Personality Types Predict Interests and Behavior to discover data-supported social trends to drive your social success today.