Intuit Quickbooks

Holistic Customer and Digital Engagement

Intuit Quickbooks is on a mission to help small businesses and freelancers succeed. The company believes in giving all customers the expert help they need, no matter where a customer is located or how they choose to engage. Through the evolution of its Intuit QuickBooks Community and social media program, Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, created a digital ecosystem for customers that makes it possible for them to quickly get back to what matters most – running their business.

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“We need to offer customers a consistent and high-quality interaction no matter where they are or how they contact us,” said Lisa Nullar, community manager at Intuit QuickBooks. “They can connect with experts on their channel of choice to ask questions, or self-serve through knowledge base articles, videos, tutorials, and other resources across our digital spaces.”

  • 11%

    reduction in global TAR YoY

  • 29%

    estimated deflection rate YoY

  • 51%

    increase in value analytics survey responses YoY