2021 Gartner Market Guide for Social Marketing Management

Social media experts at Gartner analyze the best digital marketing solutions available to brands.

Gartner Market Guide Header Image

Social marketing is one of the most effective channels to support marketing strategies

Digital social marketing solutions are all the rage in today’s fast-paced marketing world. As marketers fight to produce high-quality, easily digestible content — and get it in front of audiences for more than three seconds — more and more are turning to advanced solutions.

In this report, the social media experts at Gartner analyze the growth of digital social marketing solutions, as well as the benefits of the best ones on the market.

How are digital marketers spending their budgets this year?

Read the report to find out the budget breakdown of the digital marketing industry. You’ll learn that organic social media is one of the top spending categories — and for good reason. Marketers have determined that this is one of the most effective ways to interact with prospects and customers alike, to build brand awareness, trust, and recognition.

The report also covers some of the digital marketing solutions available to you today, including Khoros, Hootsuite, Socialbakers, Hearsay Social, and more. Download the report now to learn how to compare these products and choose the one that works best for your brand.

Gartner, Market Guide for Social Marketing Management, 8 March 2021.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Download the report