Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
The United States Tennis Association (USTA) was looking for a way to expand their retail sales during the US Open, a tentpole event that comes and goes within just two weeks each year. USTA’s audience was older, so to broaden their reach, USTA would need to reach younger audiences. To achieve their goals, USTA onboarded Experiences from Khoros.
The USTA merchandise team had a problem: some of their digital assets created too much noise for their audience. They knew, for example, that they couldn’t send an email to the same audience every day with offers to buy different products — it just wasn’t an effective retail marketing strategy, especially for the younger, savvy audiences they were trying to draw in. USTA wanted to create a fresh, authentic retail marketing strategy in order to build trust with younger audiences, and so they leaned into user-generated content (UGC). But, UGC can be difficult to manage and keep track of, especially for brief events like the US Open. If USTA missed an important moment, they would need to wait another whole year in order to capitalize on the excitement, a risk they didn’t want to take.
With Experiences, USTA was able to generate conversations around UGC and then link to their product for purchase. USTA was also able to ensure they never missed a celebrity or former player wearing USTA or US Open-branded apparel. Using Experiences, they built Shop the Style, which allowed them to capitalize on UGC and trends happening at the US Open.
Experiences helped USTA expand their retail sales and link those sales directly to social referrals. Seeing a product on a celebrity or a former player made the shopping experience more contextual and authentic for their fans, and they were more inclined to want to purchase the products for themselves. By using Khoros technology and speaking to younger audiences, USTA saw increases across the board in engagement and awareness. By linking social media to retail purchases, USTA created an opportunity to place merchandise in front of their audience in a ground-breaking, genuine way.
Experiences to identify and curate UGC most relevant to the USTA and its younger viewers.
Social content to individual product pages to drive online conversions directly from social media.
Every conversation happening at and around the US Open during the two-week event.
Retail sales and awareness among younger viewers with authentic conversations.
“With Khoros, we were able to capitalize on all of the conversations at #usopen and #shopthestyle, directly link them to our US Open shop — and attribute sales back to the social conversation.”
By pairing their retail products with engaging social content, USTA turned browsers into buyers, driving traffic from their shoppable gallery to the product page in their online merchandise store. With Experiences, USTA was able to effectively expand their audience to include younger viewers in a way that directly impacted their bottom line.
Increase in viewer engagement
Increase in page views
Growth in clickthroughs