CUSTOMER STORY
Upwork renews focus on community to strengthen results for members
Upwork focuses on community through ongoing collaboration, learning paths, and digital tools which leads to strong results for Upwork members
EXECUTIVE SUMMARY
Upwork is the world’s largest marketplace for freelancers and businesses, seamlessly connecting millions of people every day — chances are, you’ve already tapped into its resources for your own projects.
Home to over 18 million freelancers spanning diverse skill sets and specialized areas, Upwork is committed to its mission to create economic opportunities so people have better lives. However, those opportunities aren’t always obvious, especially if users don’t know where to look for them or find people with shared experiences.
“Our goal is to connect the right people to create something incredible. We have to make those opportunities simple and effective for all parties involved,” said Stan Gromer, Director, Community at Upwork.
Aiming to facilitate higher levels of engagement and collaboration among Upwork users, the company updated its online community with several new features and a refreshed user experience. By turning its community into an engaging destination, Upwork gained:
- 50,000+ new users added to its Academy learning program
- 10% earnings increase for members completing one course
- 3x new subscribers to its Freelancer+ program
“Our goal is to connect the right people to create something incredible. We have to make those opportunities simple and effective for all parties involved.”
– Stan Gromer, Director, Community at Upwork
