The TikTok Tipsheet

Launch your brand’s TikTok strategy

Tiktok tipsheet

1. Introduction

TikTok has exploded in popularity. While brands have surely heard of this monumental shift, many don’t have the information they need to create and activate a strategy on the app. As it continues to influence culture outside of the platform from music to food and everything in between, it’s time to start thinking about TikTok. 

Read on to learn everything you need to launch your first TikTok campaign.

2. How it works

  1. Powerful Algorithm & FYP: Users have praised TikTok’s algorithm for showing relevant content on users’ For You Page (FYP) feed, which can catapult everyday people into major influencers overnight.

  2. Customizable Music & Sounds: Audio is a key piece of TikTok content. Most videos include a popularized “TikTok song” or trending sound from another video. Users can save music and sounds as they come across them for later use in video creation.

  3. Fun & Informative Content: Content is fun, often humorous, and encourages collaboration among users. The easy-to-digest, captivating format allows educational content to spread quickly across the app. 

3. Audience

90% of active TikTok users visit the app more than once per day
67% have said the app inspired them to shop even when they weren’t looking to do so
63% feel that they can be their “true selves” on TikTok
52 min Spent on the app per day, on average

TikTok sparks connection, collaboration, and community without sacrificing individuality.

4. The TikTok effect

  1. TikTokers build community and trust by sharing their true authentic selves every day on the platform.

  2. This transparency gives creators credibility with their audience.

  3. Through strategic collaborations, marketers have an opportunity to maximize reach, relevance, and resonance.

5. Do’s and don’ts


  • Make it fun! Take inspiration from trends & memes to develop content.

  • Find and work with creators native to the platform.

  • Leverage sound. Think about how a particular sound can elevate your content’s appeal.


  • Give yourself some space. Don’t plug your own brand and product from the get-go.

  • Don’t repurpose content originally meant to be shared on other platforms.

  • Be authentic and real. Stay away from looking too sleek & polished.

6.  Looking for more help with your TikTok Strategy? 

Visit some of our additional resources, like this ultimate guide to TikTok marketing, for more best practices. 

For more hands-on assistance, take a look at our Strategic Services. Intensely focused, insanely smart, and radically innovative, the Khoros Strategic Services team is your new competitive advantage. Our strategy team consists of social media experts who are well-equipped to help your brand develop and launch your TikTok account.