Understanding TikTok for Brands Webinar

TikTok is leading the way on social media

Although video streaming platforms have taken advantage of short-form content for almost a decade (remember Vine?), TikTok changed the game. The platform grew slightly in users (or creators) after its founding in 2018 but exploded in popularity with Gen Z amid the global pandemic in 2020. Today, TikTok has one billion monthly active users, primarily under the age of 24, but it is gaining interest with audiences across all age groups. The platform led to what's known as “The TikTok Effect” — the potential for users to ignite a moment of virality for almost anything. For example, Target used TikTok to help a black dress go viral before it was available on their website — causing an influx of shoppers to flood stores and buy out the dress before it became available online. The unprecedented growth and virality of TikTok is changing the entire social media landscape.

Benefits of TikTok for brands

There are enormous opportunities here for brands, as 44% of TikTok users say they discover products from the platform, and 57% of users said the app inspired them to shop even when they weren’t looking to do so.

Beyond the direct conversion potential, social listening on TikTok also allows brands to find out:

• What customers want

• What customers are interested in about your brand

• What do customers like or dislike about your competitors

Brands — both in retail and elsewhere — can’t afford to miss out on this type of opportunity. 

What you will learn from this TikTok webinar

In this webinar, social media and product experts from Khoros tackle everything you need to know about TikTok:

• How TikTok works

• Why TikTok is so popular

• What brands can do on TikTok

• Content dos and don’ts on TikTok

• How to get started on TikTok

If you’re interested in building a brand presence on TikTok, check out our webinar and learn how to tap into the platform’s community.