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Almost every brand has a ton of unstructured conversational data sitting around, collecting dust. Every channel you use — voice, chat, SMS, email, social media, and others — is a way to interact with your customers, and all those recorded conversations get stored in massive servers. Most companies don’t quite know what to do with that data.
In this exclusive Q&A session, Khoros CEO Chris Tranquill and digital CX expert Nancy Rademaker talk about how to turn that data into better business outcomes. Join us as we explore:
Why unstructured data is more important than ever before
How to turn unstructured data into insight gold
How to prioritize and use insights to drive action and measurable outcomes
Real-world examples of brands that have harnessed the power of unstructured data to yield favorable business outcomes