Survey less, listen more: Harness unstructured data for deeper CX insights

The insights you’re missing could be the key to growing your brand

Almost every brand has a ton of unstructured conversational data sitting around, collecting dust. Every channel you use — voice, chat, SMS, email, social media, and others — is a way to interact with your customers, and all those recorded conversations get stored in massive servers. Most companies don’t quite know what to do with that data.

In this exclusive Q&A session, Khoros CEO Chris Tranquill and digital CX expert Nancy Rademaker talk about how to turn that data into better business outcomes. Join us as we explore:

• Why unstructured data is more important than ever before

• How to turn unstructured data into insight gold

• How to prioritize and use insights to drive action and measurable outcomes

• Real-world examples of brands that have harnessed the power of unstructured data to yield favorable business outcomes