Free social media content calendar template for 2024

A social media content calendar is essential for organizing and planning posts in advance, especially in 2024 when you’re likely managing content across several platforms. Our easy-to-use Social Media Content Calendar Template can help you coordinate content efforts across all of the platforms you’re on. 

Social media content calendar template listing

What is a social media content calendar?

A social media content calendar is a planning document businesses use to coordinate their social media posts including the content, publication time, and platforms they will be published on. Khoros created this free downloadable content calendar to help you plan and organize social media posts.

How do I use this social media content calendar?

Our social media content calendar is easy to use; just follow the steps below to start planning:

  1. Download: Download the free social media content calendar template
  2. Choose platforms: Choose which social media platforms you’ll publish content on
  3. Add essential info: Add the fundamental post information for each day in the social media content calendar
  4. Fill out details: Fill out the remaining information in the included social media content planner
  5. Share access: Share the file with all people on your social media team so they can contribute

What should a social media content calendar include?

A content calendar can have as much or as little information as you’d like. We prefer a simplified content calendar that gives a high-level view of posts for the upcoming month, with the details available in a companion planner. Whether it’s directly in the content calendar or an accompanying document, here’s the information you’ll need:

  • Platform(s)
  • Content type (Text, Image, Video, Interactive)
  • Campaign
  • Post title
  • Post text
  • Post images and videos
  • Website/asset link
  • Publish time
  • Assigned to
  • Content deadline
  • Status

What are the benefits of using a social media content calendar?

A social media content calendar helps you understand what’s being posted and on which platforms for each day in the upcoming month, or even further if you schedule far in advance. Using a calendar allows you to stay organized and be more equipped to adapt your plans if needed. Visualizing it may also lead to insights that you’re unaware of, like that you may be posting too much on one platform and not enough on another. For more advanced insights, you’ll want to utilize a social media management software solution like Khoros.