Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
"The Khoros platform has given us both deeper and broader knowledge of our TikTok campaign. We’ve used that knowledge to make key adjustments to our strategy, and the results speak for themselves."
— Karen Pace,
Director, Social and Content Marketing
Randstad USA is a wholly-owned subsidiary of Randstad N.V., the world’s largest HR services provider. Randstad USA offers staffing and solutions across finance, technology, warehousing, administrative roles, and more.
The organization serves a diverse range of employers, from small mom-and-pop shops to enterprise-level corporations. Its mission isn’t only to fill positions — it’s to place qualified candidates in positions to succeed.
Recently, Randstad USA wanted to leverage the power of one of the fastest-growing apps today, TikTok, to grow their business. Randstad USA pride themselves on being #humanforward, striving to provide best-in-
class tech and touch experiences. They focus on connecting with job seekers looking for their new or next opportunity. The TikTok platform
gives Randstad USA many new opportunities, but two are particularly important. First, the format of TikTok allows Randstad USA to make
more human, empathetic, and expressive content through highly engaging short-form videos. This enables better connection with a growing customer base. The second important opportunity is that TikTok enables Randstad USA to reach a new, potentially younger audience looking to take that next step in their career.
Randstad USA began testing on TikTok in 2021 — before they started using Khoros to track TikTok analytics. They understood the opportunity and risks but had yet to fully experience the challenges. At the time, TikTok’s native analytics features were somewhat limited, mostly covering views and likes. For both historical reporting and reporting on specific videos, the process was manual. Performance and success were moving targets.
However, given Randstad USA’s commitment to reaching and connecting with the enormous TikTok audience, they continued to move forward, and in late 2021, integrated the Khoros platform to track deeper analytics.
In partnership with Khoros, the Randstad USA social media team was able to view their TikTok campaign more holistically, in the context of their full social media presence. This new ability gave them access to more detailed analytics, broken down over time by each of their videos. This provided key insights they otherwise wouldn’t have had.
And even with more advanced analytics, Khoros is saving the Randstad USA social media team a lot of time, as checking numbers manually in TikTok is far more time-consuming than using the Khoros platform, where they see all their social media analytics across every channel. Using their insights from the Khoros platform, Randstad USA has implemented subtle changes to its strategy to generate more views and a larger audience.
In the future, Randstad USA plans to increase their video frequency and cadence, explore video formats, and test the new advertising features available to brands on TikTok.
comprehensive analytics, including video view growth over time
time and resources by tracking and compiling within the Khoros platform
comprehensive results to identify specific ways to improve content
evergreen content to attract new audiences in the future
Randstad USA’s partnership with Khoros has already generated strong results for the brand. Without any paid advertising on TikTok whatsoever, and in just a few months, they have managed to increase their audience by over 30% and their views by over 17%.
This sort of organic growth would not be possible without a comprehensive analytics platform like Khoros — and the best part is that even with this growth, Randstad USA’s social media team is saving valuable time. Without the need to track analytics manually using TikTok’s native features, the team has saved over two hours per week.
organic audience growth
organic growth in views per month
hours saved per week
— Karen Pace,
Director, Social and Content Marketing
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