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Editor's Note: This post was originally created by Spredfast before the Spredfast + Lithium (now Khoros) merger.
The Four Seasons Hotel New York is a classic choice for business travelers, but over the summer when business travel slows down, the luxury hotel looked for a new target audience to increase bookings and revenue. To do so, they targeted families with a social promotion to generate awareness about the family-friendly amenities and options. As a result, Four Seasons New York increased their summer revenue year-to-year by 5% and grew their social community by double digits.