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Expert content strategy with Mattel’s SVP and Global Head of Barbie & Dolls Portfolio
Join Khoros CMO Katherine Calvert as she sits down with Mattel’s Lisa McKnight to discuss what digital-first engagement means to this legacy brand.
Learn how Mattel handled the pandemic and social unrest on social media in 2020
Join Khoros CMO Katherine Calvert as she sits down with Lisa McKnight from Mattel to discuss how Barbie has handled the pandemic, social unrest, and other issues this year. Don’t miss this session! McKnight will discuss what digital-first engagement means to Barbie, Mattel’s flagship doll, and a recognizable brand worldwide for decades.
Watch the keynote