Platform
Digital-first, unified engagement hub
ANNOUNCEMENT: Khoros acquires CX innovator Topbox and closes significant new growth investment from Vista Equity Partners Learn More
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
The U.S. dairy industry was facing negative conversations and misinformation about its product on social media. Dairy Management, Inc. (DMI), the farmer-funded marketing arm for the U.S. dairy industry, sought to counter harmful messaging, unite the dairy industry with a consistent voice, and engage consumers in a positive way about the benefits of dairy. To help reach their goals, they partnered with the global communications firm, Edelman, and onboarded Khoros Marketing and Khoros Care.
DMI knew they would have to take back control of the dairy narrative if they hoped to counter harmful misinformation. To ensure their positive messaging reached consumers, DMI established an on-site newsroom that created content based on conversations and topics important to consumers and built stronger connections with their audience. Before they partnered with Khoros, surfacing the topics that mattered to the DMI audience was taxing and imprecise. DMI leveraged Khoros Marketing to gain real-time insight into trending topics and conversations, ensuring DMI’s content was timely and relevant. DMI also onboarded Khoros Care to build deeper connections through meaningful conversations with their audience and the broader social community.
DMI’s partnership with Khoros paid off: they were able to identify The Onion as a key media partner, and DMI reached more than 24 million people through a partnership with the satirical media brand. Khoros also helped DMI and 65 dairy partners amplify their Udder Truth campaign, which was created to debunk dairy myths that had previously dominated the conversation about dairy. With Khoros, DMI and the dairy industry as a whole has been able to shift the narrative about dairy back into their favor, winning back former customers and creating new, lasting relationships.
Insights from online conversation to launch
Dairy Good, the publishing platform operated
by the newsroom.
On insights from Khoros Marketing and used Khoros Care to engage consumers and share content on topics that mattered most to them.
And created newsroom content that would appeal
to consumers using Khoros Marketing.
Advocacy around a unified message, building
deeper connections and trust with consumers.
After DMI onboarded Khoros Marketing and Khoros Care, they saw a measurable boost in their social media engagement numbers. Because DMI was able to surface topics in line with the interests of their audience, their audience engaged with DMI’s content at much higher rates and, importantly, they also shared more DMI content with their social circles.
Social shares
Campaign impressions
Total video views
“Khoros helped us gain control of the dairy narrative. Now we can offer consumers the facts they’re looking for, which helps build lasting trust with them.”