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This comprehensive guide covers everything you need to know about customer interaction analytics, including how your brand can benefit from them.
Today’s brands, whether they operate only in a small region or around the world, typically gather lots of data about their customer interactions — calls, emails, social media conversations, web chats, and much more. But where does that data go, and what do companies use it for?
Surprisingly, a large percentage of these brands don’t consider themselves to be taking full advantage of their data: either it lives in silos where inter-team communication isn’t strong enough for other teams to access it, or there’s simply too much to sift through.
If this sounds like your brand, you’re probably leaving dollars on the table.
That’s why Khoros has partnered with ContactBabel to create the Inner Circle Guide to Customer Interaction Analytics. This guide is for anyone in an organization interested in using modern analytics to turn their customer interaction data into actionable insights.
In the report, we cover:
How analytics affects customer experience
The many use cases of analytics, and which it's best to start with
How to support agents with AI-enabled conversational analytics
Current and future technology penetration rates
How to make sure you implementat the right way — the first time
The future of customer interaction analytics
If you want to get the most out of your brand’s data, you can’t afford to miss this report.