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Digital-first, unified engagement hub
ANNOUNCEMENT: Khoros acquires CX innovator Topbox and closes significant new growth investment from Vista Equity Partners Learn More
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
The BBC is the world’s leading public service broadcaster and BBC News is one of its primary services, reaching over 300 million people weekly. BBC News’ success is strongly tied to the brand’s digital presence. Although BBC News captured the interest of audiences across many channels, the brand also aimed to increase website visits. Their strategy? Implementing Khoros software to use social data for the first time to monitor UK election trends and provide more engaging content that would lead to increased social referrals to the BBC News website.
Before using the Khoros platform, BBC News lacked the means to track how their content was performing on social media and couldn’t adapt their coverage for the channel accordingly. When the UK’s 56th General Election took place, for the first time in UK election history, BBC News used social data to monitor election trends, candidates, and influencers. The brand created an Election Hub to track the top terms and hashtags used in debates and throughout the election. With unlimited access to real-time social insights, BBC News was also able to quickly fuse social statistics into their coverage—leading to more engaging content and an increase in web traffic.
As a result of utilizing Khoros to monitor their content and adapt their strategy on social media, BBC News delivered more engaging content during the election, increasing their Twitter impressions by 340% over average and social referrals to their website by 50%. Today, BBC News continues to leverage the Khoros platform so the brand can spread relevant and engaging news around the world.
An Election Hub to track top terms and hashtags during live debates and over the course of the election season.
The performance of BBC News content over time.
How audiences were interacting with political candidates.
Coverage and breaking news updates that integrated social stats, notable social conversations, and trends.
“Khoros is advantageous in that it allows us to pull data quickly into a simple summarised form.”
Using social data to monitor UK election trends for the first time in history, BBC News achieved its goal of increasing social referrals to its website, with a 50% increase. By monitoring content through the Khoros platform and adjusting as needed, they were able to deliver more relevant content to audiences. On the day of the election results announcement, the brand saw a 340% increase in Twitter impressions compared to their daily average.
Time in UK history monitoring social data of elections
Increase in social referrals
Increase in Twitter impressions over average