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Design Podcast Episode 20 Cristy Garcia

CX Confessions | Episode 20


The Future of Partnership Marketing

What is the importance of finding the right partners? Why should leaders be viewing partners as an extension of the company, rather than a transactional relationship? Cristy Garcia, CMO at, dives deep into all things partnership marketing in this episode of CX Confessions.

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Here's what we talked about:

In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Cristy Ebert Garcia, CMO at Cristy shares more about her plans to contribute as the new CMO at, and which areas she’s hoping to tackle first.

Join us as we discuss:

  • The future of partnership marketing

  • Analyzing customer data

  • Adapting to your audience’s changing appetites

  • Tough lessons about the customer journey

  • Making a big impact on your audience

Design Podcast Episode 20 Cristy Garcia

Meet Cristy, 

Chief Marketing Officer at

As Chief Marketing Officer, Cristy Ebert Garcia spearheads’s marketing, events, public relations and communications, demand generation, branding, website, design and social media. Named by Business Insider as one of “The Most Important Marketing-Tech Executives of 2021,” Cristy leads an award-winning team of marketers.

Prior to her current role, Cristy was Vice President of Global Marketing at Celtra and before that, Rakuten Advertising. She is part of the Forbes Communications Council, regularly contributing articles about the expanding power of partnerships to drive revenue and growth. She is also a member of Chief, a network designed to highlight and mentor women in executive leadership positions.

I would say that I've been in the industry since 2010, and there has never been a better time to be in this space. Journalists are covering affiliate marketing, influencer marketing. It's everywhere.

— Cristy Garcia

We've got to stay on our toes and spend a lot of time researching new paths to conversions because the mix we have today is going to look a lot different than what we're doing six months from now.

— Cristy Garcia

The day that you believe that you have it all figured out and you know what the customer wants and you stop experimenting, is the day that you lose your edge as a marketer.

— Cristy Garcia

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