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Design Headshot S2 Episode 4

CX Confessions | Episode 4


How CMOs and CXOs can work together to optimize outcomes

How do you put the sizzle on your CX steak (or tofu)? Julie Knight-Ludvigson, CMO at Unit 4, shares her secret sauce to creating more personalized customer experiences that increase your bottom line, including the power of your tech stacks and cross-functional collaboration.

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Here's what we talked about:

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Julie Knight-Ludvigson, Chief Marketing Officer at Unit4. Julie shares her expert perspective on the power of the tech stack when it comes to connecting customers with the brand, the relationship between CXOs and CMOs, and the best collaborative strategies for optimizing the entire customer experience. 

Join us as we discuss:

  • Julie’s shifting key priorities as a CMO today

  • Using the tech stack to drive customer engagement and build trust

  • Key strategies for leveraging intent data

  • The importance of creating an efficient sales and marketing funnel

  • Valuable reference points for gauging customer satisfaction

Design Headshot S2 Episode 4

Meet Julie, 

CMO at Unit4

Julie is responsible for the global marketing organization at Unit4 which spans product, brand, creative, influencer and analyst relations, demand generation, communications, sales enablement, and events. Since joining Unit4 in June 2019, she has led the company through a successful brand and positioning transformation, strategic redesign of marketing, and the development of an award-winning demand growth engine.

As an international marketing executive, she brings more than 20 years of experience in designing and implementing successful marketing strategies and building high-performing global teams.

Julie has held senior-level marketing positions for public and private companies ranging from start-ups to the Fortune 500 including SuccessFactors SAP, Cisco, Reflektive, and Zendesk.

She holds a bachelor’s degree from University of California, Berkeley and has participated in Columbia University’s executive education program.

You need to have a tech stack that enables you not just to communicate through one channel, but through a myriad of channels.

— Julie Knight-Ludvigson

We all own the marketing funnel, and we all own the importance of making sure the education flows up and downstream to make the whole thing not only a more efficient funnel, but also a better experience for our customers, because the information that you gather is applicable to both.

— Julie Knight-Ludvigson

Ultimately, if you're only focused on one phase of the journey because that's your responsibility, then you won't be successful because that's not how customers operate. It's not how humans operate.

— Julie Knight-Ludvigson

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