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Design Podcast Episode 12 Lynne Capozzi

CX Confessions | Episode 12


CMO Evolution: From Marketing Officer to Voice of the Market

Since the pandemic began, everyone has raised their standards and expectations of customer experience. B2B and B2C tactics mirror each other, and this is driving the evolution of the CMO role. This is what we dive into with Lynne Capozzi, Chief Marketing Officer of Acquia

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Here's what we talked about:

    Our next guest explains how CMOs have gone from being mere Chief Marketing Officers to becoming the official voice of the market within their companies. Lynne Capozzi, Chief Marketing Officer of Acquia, talks with us about:

    • B2B and B2C buying journeys and why they’re effectively the same

    • Her take on community and the new-age CMO role

    • The importance of clean data

    • Confession: why you shouldn’t try to personalize everything all at once

Design Podcast Episode 12 Lynne Capozzi

Meet Lynne, 

Chief Customer Officer at Acquia

As Acquia’s Chief Marketing Officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.

Everybody's customer experience expectations have been raised since the pandemic. We all want the Netflix experience: the wonderful, great customer experience from brands that know, love and learn from us.

Lynne Capozzi

Community means better innovation because there are so many more people working on the product. You get the best in innovation and communication.

— Lynne Capozzi

I'm sure I’ve made my share of mistakes with the community. I learned to be more inclusive and that we're all in this together.

— Lynne Capozzi

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