INTRO:
You're listening to CX Confessions, brought to you by Khoros. In each episode, we’ll share the customer experience stories and insights you need — straight from the sharpest minds in CX — to better connect with your customers and create customers for life. Let's start the show.
SPIKE JONES:
Hello and welcome back to CX Confessions, the customer experience show. My name is Spike Jones and I am the general manager of Strategic Services at a place called Khoros and, as always, I am joined by the incomparable, the amazing, the badass CMO of Khoros, Ms. Katherine Calavert. How's it going, Katherine?
KATHERINE CALVERT:
I am doing great after that intro, Spike. Thank you. I'm going to start bringing you around to all of my conversations.
SPIKE JONES:
I mean, just as long as the check’s in the mail, I'm good. How are things in San Francisco today?
KATHERINE CALVERT:
It is a sunny, beautiful day in San Francisco. How about Austin?
SPIKE JONES:
It is also sunny and speaking of sunny, there is a ray of sunshine that is joining us today. I've had the pleasure of knowing her for a while. In fact, she was one of my first clients as we delved into the word-of-mouth marketing world. She has a long resume. When I knew her she was the Director of Communications at a place called Fiskers and, ladies and gentlemen, if you ever want to know the poster child of how to build a word-of-mouth ambassador program, look up the Fiskateers. Just do me a favor. It's an amazing story, and not only has Suzanne Fanning taken that knowledge that she oversaw whenever she was running that program to other posts, now she is the CMO of Wisconsin Cheese and the Dairy Farmers of Wisconsin. Now, first of all, who don't like cheese? Cheese is like music: there is all these different kinds, everybody's got their favorites, and you can't go wrong. And also, just FYI, the dairy industry, just in Wisconsin, is a forty four billion dollar industry. Amazing. So I'm excited about the conversation ahead. What she has done, what she is currently doing and we're going to talk all about that. So, ladies and gentlemen, please help me welcome Suzanne Fanning. Welcome, Suzanne.
SUZANNE FANNING
Hi, nice to know some things never change. Spike, always the charmer.
KATHERINE CALVERT:
He is. We are so excited to have you here. I am a dairy addict. I love my cheese. I love Wisconsin cheese. I'm going to ask you a question. I can't imagine that there is any problem that cheese has, but we know every brand has a problem. What was Wisconsin Cheese's problem that you had to come in and think about solving?
SUZANNE FANNING
That is a great question. So, when I first started, which was about four years ago, we did some initial research on our brand, like marketers do, and we found out that when consumers think about Wisconsin and cheese there was good news and bad news, because Wisconsin did make them think of cheese, but really it made them think of like huge blocks of factory cheddar. They used words like ordinary, every day. Things like that and in reality, Wisconsin wins more awards than any other state or country. We’re the only place you can become a master cheesemaker outside of Switzerland and Wisconsin makes about half of all the specialty cheese in the country.
So, the problem that we had was that we had to close that perception gap. We had to let people know how truly amazing and fantastic Wisconsin cheese really really is. So that has been the problem that we've been trying to solve through all of the stuff that we're going to talk about today.
KATHERINE CALVERT:
That is incredible. So how do you do that? What was your, what were some of the big programs, activities? How did you start to tackle that perception gap, because I just learned something.
SUZANNE FANNING
There is like so much that we really needed to do and just decide who we were as a brand. What our brand voice was. We tested different key messages and reasons to believe in Wisconsin cheese with a variety of different consumers. We saw what really rose to the top and elevating perceptions. We've been driving those messages. We've been creating advertising. We've been working through digital, SEO created a new website. Oh, broke a Guinness World Record, just little things like that, but typical, the typical brand stuff.
KATHERINE CALVERT:
Well, I know that one of the, sorry I was going to say Spike, I know one of the big breakthroughs was South by Southwest, 2018. Can you tell us a little bit about that activation and what that really looked like?
SUZANNE FANNING
Sure boy, that was a good time. Okay, and I saw you Spike down there. All right. So, let's talk about what went into what was happening there. When I started here, they had an event strategy and it was, they were very well behaved right and they did probably exactly what you would expect any cheese company to do, go to like cheese festivals and get in a line with a bunch of six foot tables and have your little cubes of cheese and serve them with the other two hundred six foot tables of people.
The problem was: when we looked at it like we weren't standing out. I mean we were drowning in a sea of sameness and that just was not, like we couldn't do it. We were too special, we couldn't. We couldn't do that and I remember kind of looking at all those tables and all those people, and I just, I said, never again. Now we're going to always stand out.
And so we wrote an event strategy that was all about standing out. We were never going to do anything like that again. We were only going to go to places where we could tell our stories, where we were with the right kind of brands, and potentially, where we were the only cheese there. So hey, why give consumers a choice?
SPIKE JONES:
Sure.
SUZANNE FANNING
So that led us to, we said all right, South by Southwest is the place that brands go to launch the newest, the greatest, the latest new ideas, thought starters. It's where people talk about things, and we just have this, you know, crazy idea like, why not go to South by Southwest, where the biggest brands go to play and launch ideas with, to launch this idea that Wisconsin Cheese really is the best cheese in the world and we're going to prove it to you.
So we decided we would go and do the Instagram worthy thing right, because you have to be Instagram worthy. So we said all right: we're going to build the world's longest cheese board and have it there as a lounge, because who wouldn't want to take a picture with the world's longest cheese board? And for us as a brand, it wasn't just about doing something gigantic or gimmicky. It was really about the fact that, on that eighty feet of cheese board that was going around the room, we could put all of these different cheeses, in fact thousands of pounds, so people walked in and they were shocked. They're like holy moly, this isn't giant blocks of cheddar. This is incredibly gourmet, and this is soaked in wine, and this, like is frying my tongue with this rattlesnake, and I mean they're like, who knew, who knew.
SPIKE JONES:
Yeah. It was so, yeah, I got to, I got to go. It was amazing. I had, and I had to know someone to get in, because the line was hundreds of people deep and your, I mean, it's like on the second floor of the JW Marriott and there's all these other activations going on all around you, but the kudos and the recognition that y'all got was pretty impressive. No doubt.
SUZANNE FANNING
It was crazy right? So like after, I mean we, you know big brands, go there and they say wow, I don't know, I've only got six million dollars. How am I going to make a dent in the conversation? I mean we had basically no budget, I'm going to be honest with you, but we did have like really great cheese and a really cool idea and that helped us out. People were talking about it and after, I mean the whole time, I think we were kind of stunned, because yeah people would wait in line for hours. They were taking pictures, it was dominating the conversation and Elon Musk was there that year. This is Us was the number one TV show that year — they were there and after the event, if you googled “Elon Musk” it said “Elon Musk Wisconsin Cheese, what I did at South By.” If you googled This is Us it said, “This is Us and Wisconsin cheese: the coolest things in South By.”
I was like what?
KATHERINE CALVERT:
You can't buy that. You can't buy that. That's incredible.
SUZANNE FANNING
The strategy worked well for us.
SPIKE JONES:
Yeah, and you know you hear, rarely do you hear like this brand one South by Southwest, and that was what was so impressive.
But you know, and you know those of us that have been to many many many South Bys have seen just what you talked about, Suzanne, is like all these brands spend millions and millions of dollars and it's a flop. No one shows up because it's a sea of sameness, because everybody's trying to stand out and everybody's trying to throw the biggest and the best and the greatest. How do you, now I know you're a risk taker, I know there is very little you're afraid of. It’s one of the things I love about you and I wish there were more CMOs like you.
But how do you go to your CEO, your board and say: Hey here's what we're going to go do that no one's done before. I mean what was that like for an experience?
SUZANNE FANNING
I get that question a lot. I do a lot of speaking around the country and I think that's probably the number one question that I get asked and I think that the most important thing for me is to go in well prepared. So you've got to have some case studies, and maybe nobody did exactly what you're going to do, but there's probably somebody out there, if you do your research, who did something kind of similar.
And so even with building the Fiskateers back in the day I talked about what Maker’s Mark had done and how they have like this amazing following and they brought their ambassadors to Mecca and they got to dip the bottle in the wax. I mean like all the special stuff, and we said all right, we're going to create something just kind of like this, you know, and we're going to have this incredible following. And so going in with a case study really really helps and then like a great plan, and if you belong to any kind of marketing associations, if you read marketing books, marketing blogs, follow marketing experts, there are wonderful case studies and sources of inspiration everywhere and so be just very, very informed to be very prepared.
And the thing that I think really takes you over the edge is passion. So, when you present your ideas, your CEO can look at you and say, man like, definitely this person is going to make it happen. Like they are going to take it all the way. It's a do or die mission, and I can tell, and I'm that way when people present stuff to me, you know if they have that passion, even if I'm on the borderline about the idea, if I see that they’re going to do it no matter what comes then I'm like all right, we're gonna, we're going to give this a try.
KATHERINE CALVERT:
I love that. You really have to see the conviction in the team that's going to make it come to life. That's a really good management tip. I'm going to write that one down. You know the show is called CX, the customer experience show, and we talk about creating connection with customers, whether you're B2B, B2C, there are few things more personal than what you're really passionate about. I am very passionate about cheese. A lot of people are. Food is very personal. You created these incredible experiences in person at South By. Last year it went virtual. How do you make that kind of a pivot?
SUZANNE FANNING
Well, early on, and I would have to back up even before South By because early on in the pandemic — we had this community, and I assume we'll probably talk about this little bit a little bit more later, but it's called Cheeselandia, and we had been doing house parties across the country and letting people invite their friends over to try their Wisconsin Cheeses and then they would all like share their experiences and things and what they liked and what they didn't like, and so that program had been going really really well for us, and we had this incredible fan base across the country. We also were doing like pop up events across the country. So when the pandemic hit, like our fans really missed us and they missed each other and they missed that connection that the cheese was giving them. So they were giving us feedback like, hey, what can we do? Like we're in the middle of a pandemic, everything is over. Can we at least have some cheese together? And so we, you know, I've got a great of that person here, and so we talked about it and we decided all right we're going to launch a series of virtual events, but they're going to have to be great because these these zoom virtual events are not going to be the same as zoom meetings. They've got to be like over-the-top spectacular.
And so we asked people what they wanted and we put together boxes of cheese and sent them out across the country. We would have anywhere from like three hundred to a thousand people who would join us and eat the cheese together and we would do what they wanted to do. So in some cases they said we would love to see like inside of a cheese cave. So we took them with the cheesemaker down into the depths of a cheese cave and had a cheesemaker show them the art of asinage. So that was kind of cool.
They told us they wanted to have cooking demos, so we brought them the host of Wisconsin Foody, who was a James Beard nominated chef, and we cooked with him with Wisconsin cheese. So we provided a series of events. We even had regional fondue nights and things like that. So we had really gotten to like master making a virtual event feel like an in person event, and so when South By kind of came to us and said you know what, we really want you guys to come back. Because they reached out to us because they knew that we did some wild and crazy things and we're going to make, they made us a deal we couldn't refuse, and so we said all right, darn it, we're gonna, we're going to come back and we came back with virtual.
Now for virtual we thought it was a little different because we thought, we need a little bit of a hook, but we believe totally in authenticity, and we wanted to find somebody who was a true Wisconsin Cheese fan and that true Wisconsin Cheese fan that we found was Nick Offerman.
KATHERINE CALVERT:
Celebrity crush, celebrity crush. Yeah.
SUZANNE FANNING
Right? And we thought like it was the perfect intersection, because he was somebody that the South By crowd would really like, but he was also somebody from the midwest who really was a fan of our product and he even told us, you know, we send a, we sent a pitch out to him and he said, “I don't usually do things like this, but because I love cheese and I believe in helping dairy farmers and this is core to who I am, this kind of midwest cheese-loving person, I will do this for you.” And so it was, it was pretty, pretty incredible, I have to say.
KATHERINE CALVERT:
I just got chills. That's so neat.
SUZANNE FANNING
Yeah, it was good, and again we tried to like build as much real life stuff into it as we possibly could. So we had like, we sent them a kit and they had paddles in it. So we played the game and they had to hold up the paddles to give their answers. One said this and one said that, and that way we could look across the entire crowd that was online. We gave them kazoos and we had a professional musician write music for us, the cheesing around music, and we sent out an online tutorial beforehand and said: learn the official song, because in Nick’s contract we have to welcome him with a band of kazoos and so they had their kazoos out and like they played for Nick Offerman when he came. So it was, yeah, so little things like that that just made it incredibly fun and it went over and once again to your point Spike yeah, we loved it. We had consumers saying, wow, Wisconsin Cheese won South by Southwest. So, yay.
SPIKE JONES:
So three things: one, I'm not aware that South By asks many brands to, hey, come back, that was awesome. Let's do that again. B, was it, did you put it in his contract for the band of kazoos or did he put it in his contract for the band of kazoos?
SUZANNE FANNING
Why Spike, that was marketing.
SPIKE JONES:
And three, good choice on celebrity, because just like cheese, there is nobody who does not like him, so really, really cool. So you did touch on it a little bit of Cheeselandia so I'd love to hear more about that, and one of the things that I always enjoyed working with you on is you know whenever we were building communities, that idea of the ethos of community, truly, what is the community, and it's bringing like-minded people together to celebrate their passions, no matter their backgrounds, and no matter their walk of life. It is just, we have this one thing in common, lets celebrate it and celebrate how we all are passionate about it. So can you talk a little bit more about the community please?
SUZANNE FANNING
Yeah absolutely. So we did want to take it just far beyond what, I mean there, I would say there are a couple things here to talk about: one is sometimes when brants talk about community, they talk about their Facebook, community and social media is great right, but we wanted to go further than that. So we wanted to have a personal connection with these people and that's why we built in these events where we actually meet them.
I mean we have met several of them in person. We know them personally. I mean we are on Instagram events together and meet up in real life together. I mean it's incredible. A lot of the Cheeselandians actually went to some of the South by Southwest activations, so there were people all over the country who just loved Wisconsin Cheese for one reason or another, because they were original. They were expats. Maybe they're originally from here. Maybe they have family who lives here, and so it's like, oh that person who always comes from Wisconsin and brings like the giant cooler full of amazing cheese, or maybe they had just been like vacationing and they had driven through Wisconsin, and you know, in Wisconsin you can get amazing cheese at gas stations. It's just incredible like, yeah, it's just so great, and so they just remember it's just kind of that thing.
We like to say that every single cheese has a story to tell, and there are so many great stories of the cheeses in Wisconsin. So we've searched for those people. We kind of, we started our community by putting out a very ambiguous little ad that said, “Hey, are you chipper for cheddar, or are you giddy for gouda? Maybe you're the person we're looking for,” and people started like reaching out to us and again like we were sort of secretive, we didn't say we were going to do anything. We didn't want to pay anybody. We didn't want to take the route that, like a lot of brands take where they find somebody who's a huge influencer and has hundreds of thousands of fans.
We just look for people who like have that authentic love for Wisconsin Cheese. We looked for people who were like really great story tellers. Initially, we looked for people who were like real world social — which is funny because is there real world social right now? I don't even know, but you know so so we weren't looking for that like huge social media following. We were looking for micro influencers. And so these people kind of came together, enjoyed it. They loved showing off their cheese board. Again, I would say our fans amaze us, and so we would have these, you know, cheese events and people do it at home. Do their own massive spreads and like send us pictures. It's amazing. Or they'll show it. We have people who like make signs. It's just, it just blows me away every single time.
This is not like a low-touch community. This is a very highly engaged, involved group who, and they're passionate. So passionate.
KATHERINE CALVERT:
What's interesting about that is that you're not looking for millions of people. You're looking for really quality stories from the people that are most passionate about it. It's not a volume game for the need that you're trying to deliver here.
SUZANNE FANNING
That's right! If anything, I've other than that, like initial push, where we kind of looked for the first few people to have house parties, other than that push, and I will say this is kind of interesting, so we had people in forty eight out of fifty states applied to be Cheeslandians out of that very first initial, like super secret push, and now of course, we do have Cheeselandians in all fifty states and some other countries. So it's really great but yeah. It was never a numbers game for us in any way. It was about having people who were, who are going to be super engaged. And that's how we measure our success is by having those passionate people who were spreading, who are just naturally spreading our message.
We've even got Cheeslandians now who are so into it that they're going on television in their local markets like on morning shows like Good Morning Arizona, and saying: okay, here's how you make a Wisconsin Cheese board. So it's pretty incredible, all the ways that they share their passion. They review our recipes online. We had a couple really engaged Cheeslandians who just did their own community meetup, live on Instagram last week for National Cheese Lovers day so we didn't even host it. I mean it was —
KATHERINE CALVERT:
And recently recognized. I know you're too bashful to say this, but Cheeslandia recently won the best influencer campaigns of the year from Ad Age, right? So that is pretty awesome.
SUZANNE FANNING
I’m not too bashful to say that Katherine, are you kidding?
KATHERINE CALVERT:
Well let me say it for you and give you some extra kudos for it, because that is, yeah.
SUZANNE FANNING
Yeah. You know we were blown away by that yeah to the and then that's not something that we applied for. That's something that Ad Age like sought us out, found it, and announced it, and I don't know if you noticed the other winners in there, but they were again huge companies like Procter & Gamble, Peloton, Zoom — I mean they were, they were some really big dogs and then there's little Dairy Farmers of Wisconsin that won for that. I mean, we were all just completely amazed and stunned, and it was incredible, such an honor and a huge thank you to Ad Age for sure.
KATHERINE CALVERT:
Well, well deserved, and congratulations. I think that award and the others kind of reflect this lens that you've taken with this opportunity that is going against the grain, thinking differently.
So here's a question we ask all our guests: what is a commonly held belief or industry practice that you passionately disagree with?
SUZANNE FANNING
Oh, that's an easy one for me, and it is that you have to have a huge budget to do something really, really cool. I think, looking back over my career, the things that I am the very most proud of are the things that had the teeniest, tiniest budgets and we just had to say, all right, we don't have a lot of money so let's put our heads together and come up with something really, really insane that's going to work. Let's do something really, really cool and give it all we have. We're not just going to write a check, we're in it together and the teams would come together and magical things would truly happen.
SPIKE JONES
And I think along with that, you've taken things that some might consider ordinary throughout your career and made them extraordinary through the thought process, which has been really cool. The other question that we always ask, because it is CX Confessions, so we need a confession. What is a hard lesson you've learned? Something maybe that didn't go the way that you thought that it would, that you took and made better next time or you learned from it and then did again, and it was awesome the next time because of the lessons?
SUZANNE FANNING
Well, that's a great question. I think, as marketers, we all spend a lot of time trying to write the perfect message, the perfect points, and wrap them up in a nice tidy little package and that's what we want to present to the world. When you take an approach like this, and you're literally putting your brand in the hands of consumers, and in the hands of fans, they're not going to stick to your messages, and we don't like, we don't ever hand someone a list of talking points. That would be super weird. This is a fan club. These are just cheese lovers. They don't work for us. And so when they do go on TV and some other places, they probably will, you know, say some things wrong, or use the wrong knife to cut the cheese, or whatever, and that's totally fine. And I think that that's probably a hard lesson for all marketers to learn, to give up control.
I remember, well, it's kind of funny. So, like you guys probably heard that joke about, I told my kids I was older than Google and they thought I was kidding.
KATHERINE CALVERT:
Oh it's so good.
SUZANNE FANNING
No, it's so true. So I am older than social media, clearly. And I remember when social media just started being a thing and brands all over, I mean, and this will come as a shock to some of the younger marketers out there, but brands all over were like, I don't think so, like, no, we can't let consumers, we're not going to have a page where anybody can say anything.
KATHERINE CALVERT:
No, my gosh. What could happen? They could say something mean.
SUZANNE FANNING
Exactly. And I think that was the number one fight that all marketers had to fight back in the day. So it was really, really interesting. But again it comes down to you relinquishing that control to your consumers, and I think when you do that, when you stop being such a control freak, like we're just hardwired to do, really incredible things can happen. It can be fantastic.
SPIKE JONES
I was going to ask a follow-up, but I think you just answered it. So we've had, our guests have been from the fashion world, B2B, the toy industry, so very, very diverse, but I mean even just through your stories, and again I think you just answered it. What still and so some people might listen and go, what can I learn from cheese, a cheese, cheese company, dairy? What am I going to learn? What would be your advice when it comes to that common thread that runs through any industry, any relationships that you have with customers, any community? Can you provide a little insight there?
SUZANNE FANNING
I think it really just comes down to knowing your fans. To knowing who they are and what they want and then listening to them. So, just being that person who does the research and you're like, okay, like I have it in a bucket, I'm gonna name my fan Peggy and she is thirty-five years old and does this and reads that, and that's not enough. You have to meet Peggy and sit down to dinner with Peggy and maybe look at her fridge and see how she keeps her cheese drawer organized so that you really get it.
I think that's the thing that a lot of marketers miss is: get out of the laboratory. You know?
KATHERINE CALVERT:
Great advice and thank you for all the stories you've shared. Speaking of getting to know people, we always like to wrap up our show with a few personal questions so we can get to know Suzanne Fanning a little bit better. We have five questions we ask everybody. Welcome to quick-fire. I'm going to go first. What was your first concert?
SUZANNE FANNING
Oh okay. The first one I went to see was U2. I will not tell you like was that U2, Spike? You know what, it was amazing. I know this is quick fire, but I'm not really that fast. So I'm going to tell you this quick story. I saw it at the University of North Carolina, Chapel Hill, and just, I'm saying it just because anybody else was at this concert, because you too will remember this. I mean it was incredible and it was pouring rain, and so everybody was completely drenched which only made it like more fun, because I was a kid, so that was amazing. So we're all standing out there getting totally drenched and it starts lightning, which you know anybody with sense goes inside. But Bono decided there was a metal pole that was like holding the stage up, so he climbed the metal pole and screamed to the heavens for lightning to strike him. I mean it was, for a first concert it was pretty spectacular.
KATHERINE CALVERT:
That's a really high bar for future concerts, that's pretty cool!
SPIKE JONES
I have so many comments. So next question: what was your first job?
SUZANNE FANNING
My first job was I was Stephen King's pool girl.
SPIKE JONES
What?
KATHERINE CALVERT:
What? Elaborate please.
SPIKE JONES
All right! Thanks for joining us everybody! Well, I know, wait, say more. Say more about that.
KATHERINE CALVERT:
You need, we need it. We need more.
SUZANNE FANNING
It is true, yeah, the Stephen King. Yes, he moved down to North Carolina to film a movie — direct a movie that was called Maximum Overdrive, I believe. And so I was his pool girl that took care of his pool that summer. The first time I met him, he would, just so everybody knows, it was interesting. He was wearing a t-shirt that was one of the t-shirts that’s printed with a tuxedo, so that's how he opened his front door to greet me.
KATHERINE CALVERT:
Okay, you are clearly a person who loves what you do, but if you couldn't do what you're doing today, what profession, other than your own, would you attempt?
SUZANNE FANNING
I always thought it would be so fun to be a professional singer. Like wouldn't that be amazing? But I can't sing at all. So that's why I'm a marketer.
KATHERINE CALVERT:
That's usually my answer too, and I need the voice that comes with it. I can't just get popped up on stage. Yeah. Okay, next question: what is your favorite app on your phone?
SUZANNE FANNING
Am I going to lose cool points if I say it's Pinterest?
KATHERINE CALVERT:
Not at all, not at, no, not at all.
SUZANNE FANNING
I love Pinterest. I think it's fantastic and it's so fun, and I remember when I was young, before there was pinterest, again, older than Pinterest. I used to love going through magazines or finding ideas, and I would put them in different binders. So it's like, here are ideas for food, here are ideas for clothes, here are ideas for parties. And so I'm like, why didn't I invent that dang thing? I did it.
KATHERINE CALVERT:
I love it. I still have some binders somewhere and some old poster boards. Okay. Last question: what is your biggest indulgence?
SUZANNE FANNING
Definitely cheese.
KATHERINE CALVERT:
No, that feels like a layup, yeah.
SUZANNE FANNING
Yeah, no, but I can. I think I can probably go beyond that and I would say, like cooking and entertaining. I am, anybody who has been to my house can tell you, I am like the most over-the-top entertainer, even like during the pandemic. Just for my family, I would have brunches with menus and like these elaborate, like all kinds of like desserts and fancy drip cakes and croquembouche. I mean it was homemade donuts and special cocktails and decorate — I mean like to the point of being insane just because I really, really love doing that. So I'd say cooking and entertaining would be my biggest indulgence.
KATHERINE CALVERT:
So big plans now that the world is opening up? Do you have your party calendar set?
SUZANNE FANNING
I’m hosting two baby showers this summer though, so that's exciting, and so one of them will be on zoom and one of them will be in my backyard. So we’ll see.
SPIKE JONES
Nice.
KATHERINE CALVERT:
Well, based on what you already shared, you have already cracked the code on how to make zoom meetings feel very special, so that is a lucky baby who gets to be the recipient of the love on that shower. All right, well, it was so great to hear from you. Thank you so much for sharing your stories. Thank you for telling us a little bit about yourself. I'm going to go figure out how to get my passport to Cheeselandia. But thank you for being here.
SUZANNE FANNING
Hey, just go to Cheeselandia.com and sign up. It's not that hard. We’d love to have you.
SPIKE JONES
Hey and be sure to subscribe on your favorite platform. You can find us anywhere, at the Apples, the Googles, wherever you are, we are too, but also we want to hear from you. We want your feedback and not just the good. Also what we can do better. Ideas for guests, you name it. We are all ears and we thank you in advance for that feedback. Thanks so much for being here, Sue.
SUZANNE FANNING
All right, thank you, Spike, nice, to meet you, Kathrine
KATHERINE CALVERT:
Nice to meet you too, and thanks everybody for tuning in. We'll see you next time on CX Confessions.
KHOROS
Your customers expect to be understood — their likes and dislikes, their history with your brand, and their communication preferences. But so many companies struggle to connect the dots of the interaction across their own teams and channels and its creating customer experience challenges and disasters. That's where Khoros can help. Khoros is the award-winning customer engagement platform built to turn those siloed interactions with your customer into enterprise value. Khoros works with more than 2,000 of the world's leading brands and powers more than 500 million digital interactions every day. Khoros is the award-winning platform for digital-first customer engagement. Ready to create human connection across the digital customer experience to create customers for life? Learn more at Khoros.com.
Thanks for listening to CX Confessions, brought to you by Khoros. If you enjoyed today's episode, make sure the hit subscribe in your favorite podcast player and give us a rating. See you next time.
