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Design Podcast Episode 13 Jessica Jensen

CX Confessions | Episode 13


All Marketing Is B2P (Business to People)

Should we make the distinction between B2B and B2C marketing? Today’s guest says no, because all marketing is B2P (business to people). 

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Here's what we talked about:

    In this episode, we interview Jessica Jensen, CMO at Indeed, about why the disciplines of good consumer marketing are the same as those of good business marketing.

    Join us as we discuss:

    • Why all marketing is B2P

    • How our views of CX have changed over time

    • The meaning and purpose of “brandformance”

    • What data is most important to track week by week

    • Confession time: What most marketers get wrong about CX

Design Podcast Episode 13 Jessica Jensen

Meet Jessica, 

Chief Marketing Officer at Indeed

Jessica Jensen is Chief Marketing Officer (CMO) at Indeed, the world's #1 jobs site. She is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally.

Before joining Indeed, Jessica was CMO at OpenTable. Prior to Open Table, she was Head of Products, Platforms & Insights for Business Marketing at Facebook, overseeing B2B marketing for Facebook, Instagram, Whatsapp, Messenger and more. She has held leadership roles at Apple and Yahoo! and started her professional career at Boston Consulting Group.

Jessica holds an MBA from INSEAD, a Masters in International Relations from U.C.S.D. and a B.A. from Amherst College.

We now think of CX like the way we think of brands. It is the entirety of the experience.

— Jessica Jensen

I believe in brandformance. Performance marketing has to integrate brand and storytelling and humanity in a way that it often doesn't.

— Jessica Jensen

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