• Marketing

Tracking #coronavirus IRL with our own data dashboard

by Spike Jones, General Manager of Khoros Strategic Services | Apr 09, 2020

I don’t have to tell you that, at this very moment, millions of people on social media are contributing to the conversation around coronavirus (COVID-19) — thoughts, questions, concerns, and articles all sharing more and more feelings and information. And with the ever-evolving news cycle and continuous chatter, it can be overwhelming for marketers and brands to keep track of what’s said in real-time. So, to help monitor and track the conversation, we built our own #coronavirus Twitter dashboard to share with marketers, strategists, customers, or anyone interested.

Since #coronavirus began proliferating and trending on Twitter in January, the volume of virus-related posts have skyrocketed with, now, hundreds of thousands of hourly mentions. At Khoros, our goal is to help brands stay “all-ways connected” to their customers, and we’ve done just that by leveraging our expertise in social media marketing and our technology, Intelligence.

Intelligence is our easy-to-use social listening platform (part of Khoros Marketing) that supports social media marketing, care, and online community teams with powerful insights and analytics to plan ahead and pivot when the unexpected arises. Using this tech, the #coronavirus Twitter dashboard pulls historical and live data to showcase trends, conversation volumes, and geolocations in real-time. This can provide valuable context as we adjust strategies and content to the changing climate.

Featured insights you’ll find on our dashboard include:

  • 24-hour trends
  • Trending hashtags
  • Daily tweet volume
  • Most mentioned influencers
  • Most shared links
  • Tweets by location

Regardless of your industry or profession, this dashboard is a dynamic — and easy to follow — visual for anyone to view. Coronavirus has impacted all of us in some way, and our dashboard is a digestible reflection of that evolving conversation.

Right now, more than ever, it’s crucial for brands and marketers to listen carefully to the conversation and adjust their plans accordingly. It’s important to not only better understand your place in the conversation but also — more importantly — to better understand your customers.

We’re all in this together, and at Khoros, we’re here to help you navigate through this global crisis. In addition to the #coronavirus Twitter dashboard, we’re continually sharing best practices on digital crisis management, customer support, and content strategy on our COVID-19 resources page. Khoros customers can find additional resources on Atlas.

Stay safe and take care of one another.

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Tracking #coronavirus on Twitter

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