Best practices to help your brand during COVID-19 Learn More

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- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
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  15+ years experience, built from Spredfast and Lithium
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  Our commitment to do more and do better
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  Connect with 70K+ customer engagement professionals
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  Find solutions and support for Khoros products here

Products
Platform
- Platform
  
  Digital-first, unified engagement hub
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening | Experiences
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Watch now
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Read our recap
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Learn more
Company
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
- Social Responsibility
  
  Our commitment to do more and do better
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here
Join Atlas

Download the Tipsheet

The information in this tipsheet was shared in a breakout session during Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.

Speakers:

John DeRose — VP Professional Services, Khoros
Brian Oblinger — VP, CX + Global Community, DataRobot
Traci Cappiello — Program Manager, Community, Google
Jim Roth — Senior Vice President of Services at Dell Digital

Whether you're a long-time community user or brand new to the platform, there's much to learn in that critical first year.

In this tipsheet you’ll learn important ways that you can help your brand begin its community journey, including:

Why you should start small: Many community teams begin with huge ambitions for their launch — but the more realistic approach is to start with a baseline and work toward that ambition in the next two years. Community visions may change once users start using your community — so starting small allows you to scale your vision and strategy in tandem.
Why you need to set your community purpose: Your community purpose is the foundation of your community and needs to be supported by your business and your users.
Why defining goals for your community is important: As you plan your community, define how your community will help achieve business goals. When thinking about your goals, look to your users: What value will they find in your community? How will they interact with your brand and their peers? Once you define your business goals and user personas, you can take that information to build out your community strategy with goals and measurements for success.
Why promoting your community is crucial: Promotion across your website, social channels, and integration into your product can be wildly effective in driving new registrations and engagement.

Learn other important tips when you download the Starting Out on the Community Journey tipsheet.

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Starting Out on the Community Journey

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Download the Tipsheet