The information in this tipsheet was shared in a breakout session during Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.
Whether you're a long-time community user or brand new to the platform, there's much to learn in that critical first year.
In this tipsheet you’ll learn important ways that you can help your brand begin its community journey, including:
- Why you should start small: Many community teams begin with huge ambitions for their launch — but the more realistic approach is to start with a baseline and work toward that ambition in the next two years. Community visions may change once users start using your community — so starting small allows you to scale your vision and strategy in tandem.
- Why you need to set your community purpose: Your community purpose is the foundation of your community and needs to be supported by your business and your users.
- Why defining goals for your community is important: As you plan your community, define how your community will help achieve business goals. When thinking about your goals, look to your users: What value will they find in your community? How will they interact with your brand and their peers? Once you define your business goals and user personas, you can take that information to build out your community strategy with goals and measurements for success.
- Why promoting your community is crucial: Promotion across your website, social channels, and integration into your product can be wildly effective in driving new registrations and engagement.
Learn other important tips when you download the Starting Out on the Community Journey tipsheet.