AI & Automation
AI for every conversation, campaign, and customer
Khoros AI and automation delivers unmatched efficiency for marketing and service excellence. Read more
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Increase satisfaction and improve product adoption with complimentary training.
More than onboarding and implementation, this is where our partnership begins
Our in-house experts in social media and community management for Khoros customers
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Integrations to connect with your customers, wherever they are
Guides, tipsheets, ebooks, on-demand webinars, & more
Policies, resources, certifications, and updates on our commitment to data security & compliance
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Increase satisfaction and improve product adoption with complimentary training.
More than onboarding and implementation, this is where our partnership begins
Our in-house experts in social media and community management for Khoros customers
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Integrations to connect with your customers, wherever they are
Guides, tipsheets, ebooks, on-demand webinars, & more
Policies, resources, certifications, and updates on our commitment to data security & compliance
In this ebook you’ll learn how your brand can use an online community to improve every stage of the customer journey, from awareness and interest to purchase and advocacy.
Online communities are highly valued by consumers today. Why? Here are just a few of the reasons:
• Peer content is more trusted. 75 percent of customers viewed interacting with other customers in a brand’s online community as a valuable experience according to a Forrester Study]. This is why you see reviews embedded in almost every online commerce site today. From social media to the sharing economy, the backbone of these new industries is reputation—as determined by your peers.
• Community content is fresher. Active communities operate around the clock, around the globe, and users are constantly posting new ideas. In today’s fast-moving world, the most recent content is also the most relevant.
• Communities scale and specialize. As communities grow, they gather more answers with every new question that is asked. Communities also find new, innovative ways to use products and generate new ideas.
• Inclusion. People exchange personal information and details about problems they are facing specifically, so they can feel more connected to other people they might otherwise never meet. Communities help people feel connected to something bigger.
Great communities are built to meet the needs of an entire customer journey: from when a problem is discovered, through purchasing a solution, learning to use it, and becoming an expert. Communities organize this way naturally because they are built by people who are making their way through these journeys. People who share similar interests tend to ask similar questions, provide helpful tips and answers, and share ideas about how to do things better. However, many communities today are underutilized because of a misperception that communities are for answering questions about broken products.
Communities have a lot of untapped potential, and new technology makes it possible to place all those valuable conversations in places where everyone can easily find them. This ebook is a guide to help communities build more connections and solve more problems by embedding the best community experiences in more places along the customer journey. This not only helps people solve problems and get better, it also helps communities grow.
Download the ebook now to learn more.
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