Standing out on social media through brand awareness marketing

What separates the most successful brands on social media from the rest? It all starts with a strong brand awareness marketing strategy. Going viral isn’t magic, it’s the result of employing fundamental strategies to get your content in front of the desired audience.

As social media becomes an increasingly more crowded channel for marketers, awareness becomes more and more important. Although they take time to perfect, every brand can begin using these strategies to increase their audience size and impressions.

Download our ebook now to learn all of the strategies in detail.

Brand awareness marketing best practices include:

• Own and post to a hashtag that can be used by anyone else to provide you with user-generated content (UGC) (like Coca-Cola does with #ShareACoke or Charmin's #TweetFromTheSeat).
• Share relevant user-generated and third-party content. Highlight influencers in your community and encourage them to be a part of your brand story.
• Keep your social network profiles complete and up to date. Many consumers may never visit your website, so social is your chance to make a great first impression and communicate important information.

Download our ebook to get more best practices, along with a complete step-by-step guide to increase your brand’s awareness on social media.