Best practices to help your brand during COVID-19 Learn More
  • Products

    Platform

    • Platform

      Digital-first, unified engagement hub

    • Khoros Care

      Digital customer care on every channel

      Messaging | Modern Chat | Chatbot | Social

    • Khoros Communities

      Online brand communities for enterprises

    • Khoros Marketing

      Social media marketing & listening

      Social Marketing | Social Listening | Experiences

    • Integrations

      All the major social channels work with our software

    By solution

    • For digital customer care

      Agent care efficiency and contact center insights

    • For community engagement

      Self-service support, education, and collaboration

    • For social media management

      Content management, publishing, and governance

  • Services

    • Strategic Services

      Our in-house experts in social media and community management for Khoros customers

    • Developer Network

      Data integrations for better customer experience

  • Events

    • Upcoming Events

      Join us for live webinars and other events, like Khoros Engage

    • On-Demand

      Watch webinars and events on your own time

  • Resources

    • Resource Center

      Whitepapers, checklists, on-demand webinars, guides, and more

    • Blog

      Insights, tips, news, and more from our team to yours

    • Customer Stories

      Case studies with successful customers to see how they did it

  • Company

    • About Khoros

      15+ years experience, built from Spredfast and Lithium

    • Leadership

      Meet the team that leads the team

    • Newsroom

      Press releases and other announcements

    • Careers

      We’re hiring — come build the future of customer experience

    • Contact Us

      Need anything? We’re here for you

    • Social Responsibility

      Our commitment to do more and do better

  • Community

    • Atlas Community

      Connect with 70K+ customer engagement professionals

    • Support Center

      Find solutions and support for Khoros products here

  • Sign in
  • Get a Demo
  • Sign in
  • Get a Demo
  • Products

    Platform

    • Platform

      Digital-first, unified engagement hub

    • Khoros Care

      Digital customer care on every channel

      Messaging | Modern Chat | Chatbot | Social

    • Khoros Communities

      Online brand communities for enterprises

    • Khoros Marketing

      Social media marketing & listening

      Social Marketing | Social Listening | Experiences

    • Integrations

      All the major social channels work with our software

    By solution

    • For digital customer care

      Agent care efficiency and contact center insights

    • For community engagement

      Self-service support, education, and collaboration

    • For social media management

      Content management, publishing, and governance

    Google Business Messages
    Learn More
  • Services

    • Strategic Services

      Our in-house experts in social media and community management for Khoros customers

    • Developer Network

      Data integrations for better customer experience

    Retail Webinar
    Watch now
  • Events

    • Upcoming Events

      Join us for live webinars and other events, like Khoros Engage

    • On-Demand

      Watch webinars and events on your own time

    Khoros Engage 2020
    Read our recap
  • Resources

    • Resource Center

      Whitepapers, checklists, on-demand webinars, guides, and more

    • Blog

      Insights, tips, news, and more from our team to yours

    • Customer Stories

      Case studies with successful customers to see how they did it

    Covid 19 promo
    Learn more
  • Company

    • About Khoros

      15+ years experience, built from Spredfast and Lithium

    • Leadership

      Meet the team that leads the team

    • Newsroom

      Press releases and other announcements

    • Careers

      We’re hiring — come build the future of customer experience

    • Contact Us

      Need anything? We’re here for you

    • Social Responsibility

      Our commitment to do more and do better

  • Community

    • Atlas Community

      Connect with 70K+ customer engagement professionals

    • Support Center

      Find solutions and support for Khoros products here

    Community pros
    Join Atlas

Standing out on social media through brand awareness marketing

How to Stand Out on Social Media

Welcome back!

Not you? Click here

Download the ebook


What separates the most successful brands on social media from the rest? It all starts with a strong brand awareness marketing strategy. Going viral isn’t magic, it’s the result of employing fundamental strategies to get your content in front of the desired audience.

As social media becomes an increasingly more crowded channel for marketers, awareness becomes more and more important. Although they take time to perfect, every brand can begin using these strategies to increase their audience size and impressions.

Download our ebook now to learn all of the strategies in detail.

Brand awareness marketing best practices include:

  • Own and post to a hashtag that can be used by anyone else to provide you with user-generated content (UGC) (like Coca-Cola does with #ShareACoke or Charmin's #TweetFromTheSeat).
  • Share relevant user-generated and third-party content. Highlight influencers in your community and encourage them to be a part of your brand story.
  • Keep your social network profiles complete and up to date. Many consumers may never visit your website, so social is your chance to make a great first impression and communicate important information.

Download our ebook to get more best practices, along with a complete step-by-step guide to increase your brand’s awareness on social media.

Want to learn more about Khoros?

Let's talk

Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities.

Choose a Region
  • United States (English)
  • Deutschland (Deutsch)
  • France (Français)
Platform
  • Khoros Platform
  • Care
  • Communities
  • Marketing
Services
  • Strategic Services
  • Partners
Resources
  • Resource Center
  • Blog
  • Customer Stories
Company
  • About Khoros
  • Leadership
  • Newsroom
  • Careers
  • Events
Integrations
  • Integrations
Connect
  • Get a Demo
  • Contact Us
  • Email Us
  • Atlas Community
  • © Khoros, LLC
  • Privacy
  • Security
  • Disclaimer
  • Policy and Guidelines
  • Terms of Use