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Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Watch now
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Register for free
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Learn more
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here
Join Atlas

Download the ebook

What separates the most successful brands on social media from the rest? It all starts with a strong brand awareness marketing strategy. Going viral isn’t magic, it’s the result of employing fundamental strategies to get your content in front of the desired audience.

As social media becomes an increasingly more crowded channel for marketers, awareness becomes more and more important. Although they take time to perfect, every brand can begin using these strategies to increase their audience size and impressions.

Download our ebook now to learn all of the strategies in detail.

Brand awareness marketing best practices include:

Own and post to a hashtag that can be used by anyone else to provide you with user-generated content (UGC) (like Coca-Cola does with #ShareACoke or Charmin's #TweetFromTheSeat).
Share relevant user-generated and third-party content. Highlight influencers in your community and encourage them to be a part of your brand story.
Keep your social network profiles complete and up to date. Many consumers may never visit your website, so social is your chance to make a great first impression and communicate important information.

Download our ebook to get more best practices, along with a complete step-by-step guide to increase your brand’s awareness on social media.

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Standing out on social media through brand awareness marketing

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Download the ebook

Brand awareness marketing best practices include: