ANNOUNCEMENT: Khoros acquires CX innovator Topbox and closes significant new growth investment from Vista Equity Partners Learn More

Platform
Platform
- Platform
  
  Digital-first, unified engagement hub
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening | Experiences
- Topbox
  
  Enterprise CX analytics from Topbox, recently acquired by Khoros
- Integrations
  
  Channel and tech integrations to provide a seamless customer experience
By solution
- For digital customer care
  
  Increase agent efficiency and get contact center insight
- For community engagement
  
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- For social media management
  
  Content management, publishing, and governance
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
- Professional Services
  
  More than onboarding and implementation, this is where our partnership begins
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Company
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
- Social Responsibility
  
  Our commitment to do more and do better
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here

Download the ebook

What separates the most successful brands on social media from the rest? It all starts with a strong brand awareness marketing strategy. Going viral isn’t magic, it’s the result of employing fundamental strategies to get your content in front of the desired audience.

As social media becomes an increasingly more crowded channel for marketers, awareness becomes more and more important. Although they take time to perfect, every brand can begin using these strategies to increase their audience size and impressions.

Download our ebook now to learn all of the strategies in detail.

Brand awareness marketing best practices include:

Own and post to a hashtag that can be used by anyone else to provide you with user-generated content (UGC) (like Coca-Cola does with #ShareACoke or Charmin's #TweetFromTheSeat).
Share relevant user-generated and third-party content. Highlight influencers in your community and encourage them to be a part of your brand story.
Keep your social network profiles complete and up to date. Many consumers may never visit your website, so social is your chance to make a great first impression and communicate important information.

Download our ebook to get more best practices, along with a complete step-by-step guide to increase your brand’s awareness on social media.

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By solution

Platform

By solution

Standing out on social media through brand awareness marketing

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Download the ebook

Brand awareness marketing best practices include: