Editor's Note: This post was originally created by Spredfast before the Spredfast + Lithium (now Khoros) merger.

In the past, marketers have focused on gathering as much data as possible, rather than focusing on the right data. In order to be successful in today’s data-cluttered world, you as a marketer, need to strategically decide which metrics to collect in order to prove the value of your brand’s social strategy.

Use this cheat sheet as a guide to understanding which metrics are available to measure on social, as well as the formulas you need to calculate each of those metrics.