Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
A unified, actionable view for world-class CX
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Optimize customer experiences by really listening across all your channels
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
A unified, actionable view for world-class CX
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Optimize customer experiences by really listening across all your channels
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Economic downturns are hard for everyone, including marketers. Nearly everyone feels more hesitant about spending money, and most have less to spend. In this guide, we will walk through how these challenges affect social media marketers and how they can adapt their strategies to weather the storm and deliver for their business.
When people buy less, businesses shrink their budgets. For a social media marketer, this means less time and money to spend on content creation, paid advertising, engagement, and more. You might find yourself changing your goals or even wearing new hats during economic downturns. Make sure to take care of yourself and support your coworkers during these challenging times. Hard times are temporary, but with the right techniques and strategies, marketers can rise to meet the challenge.
Since money is tight for your audience, competition will be stronger. An economic downturn is not the time for experimentation, but rather a time to refine what you know to be working, to further differentiate your brand from the competition. Rely on data-driven social media insights, not instincts, and if you do not already, make sure you have a strong system in place to measure and report on your work. For more support with this, watch our on-demand webinar, Digital marketing metrics that matter.
Ultimately, your audience is looking for help. It’s important to understand that they are making decisions during a hard financial time based on a hierarchy of problems, not all of which have clear solutions. Your task is to show that your brand can help by positioning its products or services as these solutions.
Across every industry, social media marketers need to focus on the effectiveness of all stages of the funnel and shore up their weak areas. It’s not enough (and not advised) to spend all of your money on paid ads. The same stages of marketing still apply — in fact, they’re more important than ever: raising awareness, cultivating consideration and engagement, and, ultimately, driving conversions. Here are a few insights to help you increase efficiency and effectiveness at every stage of the funnel during difficult times, even when you are short on budget and time:
To learn more ways to improve each of these areas, read the Social media trilogy: awareness, engagement, and conversions.
The Khoros Strategic Services team works directly with leading brands in every industry to solve their most challenging social media marketing issues. They’ve provided some B2C and B2B-specific tips to adapt in a difficult economy below. For 1:1 support, reach out to the Strategic Services team here.
Khoros is a trusted social media marketing partner to the biggest brands, including General Motors, BBC, and National Instruments. Using our social media marketing software, leading brands save money by making social media operations more efficient and earn money by accelerating sales through social marketing. To learn how we can help your brand, request a demo today.
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