One of the fun things about peeling back the layers of your digital marketing campaigns is the amount of ways you can interpret the data. You and your team need to understand all of the things that you can possibly measure on your social platforms so that you can make important decisions. Which metrics matter? How do you calculate them?
It can be overwhelming to learn what to measure, how to measure it, and on what platform each metric lives. But when you learn how to measure your digital data well, you can position yourself as the social media metric pro at your organization — teaching your team and superiors alike how to go beyond the more popular vanity metrics.
We’re hard at work helping our customers through this crisis, and we’re launching a variety of offers and resources to help customers. If you’re facing any of these challenges or want access to the offers below, please contact your Customer Success Manager or contact us.
Digital-first customer service with Khoros Care
Many customers face a surge in support cases stemming from the crisis and are challenged to meet this demand with customer support working remotely. Moving support volume to digital channels, like modern chat and messaging, works well in remote-work environments and enables agents to help more customers faster. Khoros Care customers can seamlessly add these channels and be up and running in as little as 48 hours.
COVID-19 listening with Khoros Intelligence
More than ever, brands need to listen to and understand their customers’ needs and challenges. We’re helping brands get a detailed view into the impact of COVID-19 through Khoros Intelligence — an analytics tool usable by anyone, not just data analysts.
We’re offering Khoros Intelligence as a complimentary service for Khoros Marketing customers during this crisis. Get expert advice from our Strategic Services team for implementing this for your brand.
Best practices for managing through a crisis
Khoros represents more than 20 years of combined expertise in digital customer engagement. We’ve created a resource hub in our community, Atlas, to connect you with crisis management content and expertise, and will continue to build this resource in the weeks and months ahead.
To connect and get access to these offers, get in touch with us.