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One of the fun things about peeling back the layers of your digital marketing campaigns is the amount of ways you can interpret the data. You and your team need to understand all of the things that you can possibly measure on your social platforms so that you can make important decisions. Which metrics matter? How do you calculate them?
It can be overwhelming to learn what to measure, how to measure it, and on what platform each metric lives. But when you learn how to measure your digital data well, you can position yourself as the social media metric pro at your organization — teaching your team and superiors alike how to go beyond the more popular vanity metrics.