It can be overwhelming to learn what to measure, how to measure it, and on what platform each metric lives. But when you learn how to measure your digital data well, you can position yourself as the social media metric pro at your organization — teaching your team and superiors alike how to go beyond the more popular vanity metrics.

In this recorded webinar you will learn:

  • Which metrics are vital to measuring the success of those KPIs
  • The most common social media and digital KPIs amongst our customers
  • How these metrics ladder up to overall brand objectives and business goals