Fireside chat: Hagerty's Julie Gu-Scallen

Julie Gu-Scallen, from automotive lifestyle company Hagerty, breaks down what brands need to be doing differently to connect with their audiences.

How are you pivoting your content strategy these days? In this episode of the Khoros Fireside Chat Series, Julie Gu-Scallen, from automotive lifestyle company Hagerty, breaks down what brands need to be doing differently to connect with their audiences. By attending this webinar, you’ll learn how to:

• Balance marketing with relationship building during this time of need for many consumers

• Approach content development in a more agile and scalable way

• Test & optimize content for multiple channels to increase engagement

Watch the fireside chat