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Fireside chat: Hagerty's Julie Gu-Scallen
Julie Gu-Scallen, from automotive lifestyle company Hagerty, breaks down what brands need to be doing differently to connect with their audiences.
How are you pivoting your content strategy these days?
In this episode of the Khoros Fireside Chat Series, Julie Gu-Scallen, from automotive lifestyle company Hagerty, breaks down what brands need to be doing differently to connect with their audiences. By attending this webinar, you’ll learn how to:
- Balance marketing with relationship building during this time of need for many consumers
- Approach content development in a more agile and scalable way
- Test & optimize content for multiple channels to increase engagement
Want to learn more?
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Smart Social® Report: Volume 2
Download the report to understand the key trends affecting consumer mindset, customer behavior, and brand responses in the social media world.
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Fireside Chat: Be a more agile marketer with NI's Danielle Stapleton
In this fireside chat, Danielle Stapleton from NI shares her story of rebranding in the middle of a pandemic, and the agile strategies she learned along the way.
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We put a bot on our brand community — Here’s why you should, too
People don’t typically think of communities as great places for chatbots, but a bot can make a huge difference for customer engagement. Here’s why we put one on our community.