Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
What defines a generation? For Generation Z, born between 1997 and 2012, they are true digital natives, growing up with technology at their fingertips for their entire lifetime.
Gen Z’s online experience makes them a higher authority in the space. Brands turn to Gen Z to learn about what’s cutting edge, decide where to go next on social media (think creating a branded TikTok account) and how to spend money.
This influence gives Gen Z the power to shape a new digital landscape for marketers and pushes trends faster than ever before.
|
1. Make understanding your audience, and their shifting needs, a daily ritualBefore you plan, publish, or engage; empower your teams with direct access to data and insights they need to keep your brand relevant and protected. Gen Z is a sociopolitically-conscious group, so it’s important to understand issues they care about in order to create impactful marketing that resonates with them. |
|
2. Be prepared to shift your content strategy at a moment’s noticeBeing responsive to changing events means having the processes in place to update content, creative, targeting, and approvals in real-time. Document your editorial team, clearly outlining who has decision making powers to draft, edit, and publish content and who shares updated guidelines with all of your customer facing teams (marketing, service, sales, and support). |
|
3. Create a vibrant space where your audience can connectGive your audiences a tailored space to express themselves and collaborate with you. Fostering conversation can yield valuable insights and user-generated content, and gives your customers a reason to keep coming back Building brand communities or dedicated groups that feature functionality and experiences your audiences need to improve their experience around certain topics, products, and services can be beneficial for brands and their members. |
Gen Zers are the social change makers, setting their own course for how and why we spend money online. But what makes this group open their wallets, and how do they like to shop? Dive into the Smart Social Report Vol 3: How to reach Gen Z and why it matters to uncover the secrets to connecting with Generation Z.
Want to view our regional site for Australia?
Go to siteWant to view our regional site for New Zealand?
Go to site