Smart Social^® Report Vol 3: How to reach Gen Z and why it matters

Marketing to Gen Z is crucial

Gen Z buying power ranges from $29B to $143B annually, and it grows every year. This is not a market your brand can afford to ignore in its digital marketing efforts. But what makes this group open their wallets, and how do they like to shop? In this report, we’re covering all things related to Gen Z on social media. If your brand wants to stay relevant, you can’t afford to ignore the trends in this report.

How does Gen Z engage with brands?

This generation doesn’t do things the same way as millennials (or, obviously, older generations). So what do they do? Emerging platforms are important to them, as is speaking to this audience with specificity. Gen Zers are very smart, but they don’t have long attention spans. Download the report to find out how to market to them effectively.

Gen Z best practices on social media

We'll also cover best practices for engaging with this young generation on social media. You may not be surprised to find out that traditional marketing practices are less effective — but which ones will work? Our expert analysts researched how the world’s top brands are engaging this problem — what has worked, what hasn’t, and what your brand can do to take advantage.