Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
There’s no doubt that social media has changed marketing. From the altered customer journey to new challenges gaining and keeping audience trust, marketers today are working with an entirely different set of rules. The new landscape has led some marketers to double down on what’s familiar: writing more content, spending more money on ads, and investing in increased brand awareness.
However, there is a new avenue of connection and trust-building with customers called social validation. Social validation involves partnering with customers and empowering them to help each other. Our ebook titled, Crowdsourcing Customers, explains that employing social validation as a marketing strategy isn’t as complicated as it might initially seem and, in fact, well-known brands are currently outperforming their markets today using this strategy. Let’s learn what marketers need to know about social validation and how they can best use it.
Social validation fuels four of the top ten internet sites: Youtube, Wikipedia, Facebook, and Reddit are all based on user-generated content. And, as our ebook notes, most people use at least one of these sites every day.
But while sites like the above, and others like Amazon and Quora, provide consumers with useful peer input, it can be challenging for brands to keep up with the constantly evolving expectations and technologies of these sites. Third-party sites simply do not offer brands the consistency and control they need to ensure a positive customer experience, and brands cannot count on access to customer data from third-party sites. It’s still important for brands to maintain a presence on sites where social validation happens so that they can be part of the conversation — brands need to know what consumers are saying about their products on Amazon, for example, and brands can monitor sub-Reddits and join Facebook groups. But hosting a place where these types of conversations and interactions can occur takes your brand’s marketing strategy to the next important level: enter, the branded community.
An online branded community is a centralized place designed and managed by the brand that hosts customers, prospects, and even experts. In a branded community, various groups can gather to learn from and support each other by offering advice, trouble-shooting, and, crucially, providing social validation. In a branded community, marketers can easily access people with similar interests and concerns and, while consumers view products and services and ask questions, brands can monitor each interaction to ensure a consistently positive customer experience.
Branded communities also address other challenges presented by third-party sites, especially when it comes to data and privacy. With a branded community brands have access to the data gathered and it belongs to the brand rather than being monetized by a third party. Not only can brands alleviate the privacy concerns of their customers, they can also foster much deeper engagement with their audience.
Our ebook addresses how leading brands like AirBnB, Sephora, and Microsoft use communities to increase customer engagement, reduce support costs, and delight and create advocates by providing multi-faceted, rich social validation. This builds brands and grows businesses.
Khoros can help you build your community today, and a good place to start understanding the value is with our latest ebook.
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Social validation: explained
Social validation is, quite simply, seeking the input of peers to influence decisions. While the idea of using social validation as a marketing strategy might be relatively new, the concept is one of the oldest human activities — Asking friends and family what they think about everything from a major life transition to a purchase is nothing new. The difference now is that consumers can now cast a much wider net instantly — one that spans the entire internet.
Today’s consumers want input about products and services directly from other people like them, and social media is an excellent place to find the social validation they crave. The key for marketers is to join those conversations in a natural way.