Introducing LinkedIn Page Messaging in Khoros Service

People reach out to brands on LinkedIn for a range of purposes, and now Pages Messaging offers a private way for users to contact brands on LinkedIn with questions they don’t want to post publicly, such as:

• Employment-related questions: job postings, application status, or interview preparation questions

• Customer care: Product issues, help with an order, or service outages

• Sales: Product information, pricing, or a demo request 

• Company information: Operation hours, location, or contact details

Here are some leading indicators that your team would benefit from utilizing this feature:

• Your brand has a large LinkedIn presence.

• You want to unify your LinkedIn interactions and save time switching between Khoros and native platforms. 

• You want to apply the same safety and governance controls you have for your other LinkedIn responses to Pages Messaging. 

• You want to measure LinkedIn Pages Messaging conversation topics and customer sentiment.

• You are interested in adding a bot to help handle inbound message volume.

If you want to enable LinkedIn Pages Messaging, a LinkedIn Super Admin of the page must:

1. Ensure the LinkedIn Pages Messaging button is toggled ON in the native company page inbox settings.

2. Select a minimum of two conversation topics for members to inquire about (this topic reflects as metadata in Khoros Service).

3. Re-integrate the organization company page in Khoros Care.

If you’re not ready to enable this feature, ensure the capability is toggled to OFF in your LinkedIn native company page inbox settings.

To learn more, speak to your Khoros Customer Success Manager, or if you are new to Khoros, reach out to our team here.