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Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Watch now
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- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Register for free
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Learn more
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here
Join Atlas

Download the Tipsheet

The information in this tipsheet was shared in a breakout session during Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.

Speakers:

Cory Notrica — Senior Director Global Brand Protection, PepsiCo
Allison Squires — Social Business Strategy Director, USAA

You know that protecting your brand’s reputation in the consumer-facing digital space through governance is important. If you don’t, your brand could face financial loss, stock market valuation issues, lost customers, lost members, lost sales, and lost trust. Trust is perhaps one of the most important things to safeguard in the digital space: once you lose the trust of your audience, it’s difficult to regain. Developing and maintaining a digital governance strategy means you’ll be able to articulate your position easily on a number of potential risks, defend your brand thoughtfully and quickly, and be in more than once place at once — a crucial necessity on digital.

In this tipsheet you’ll learn important ways that you can help protect your brand’s reputation in the digital media space, including:

Why you need to understand the risks your brand faces: Before you can develop your digital governance plan, you need to understand potential threats to your brand. Then, when you understand what your brand faces, you can begin to build your brand protection plan. Don’t put the solution before the problem.
How to sell your governance plan: When you’re building a new governance program, you need to sell your plan, as well as the reasons why your brand is at risk, to the entire organization. ROI and business benefits can be difficult to quantify when it comes to governance programs, so instead, you can highlight negative outcomes that other organizations have faced because of poor governance.

Learn other important tips when you download the Protecting Your Brand’s Reputation Through Digital Transformation tipsheet.

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Protecting Your Brand’s Reputation Through Digital Transformation

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Download the Tipsheet