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The information in this tipsheet was shared in a breakout session during Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.
You know that protecting your brand’s reputation in the consumer-facing digital space through governance is important. If you don’t, your brand could face financial loss, stock market valuation issues, lost customers, lost members, lost sales, and lost trust. Trust is perhaps one of the most important things to safeguard in the digital space: once you lose the trust of your audience, it’s difficult to regain. Developing and maintaining a digital governance strategy means you’ll be able to articulate your position easily on a number of potential risks, defend your brand thoughtfully and quickly, and be in more than once place at once — a crucial necessity on digital.
In this tipsheet you’ll learn important ways that you can help protect your brand’s reputation in the digital media space, including:
Learn other important tips when you download the Protecting Your Brand’s Reputation Through Digital Transformation tipsheet.