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This video is a recorded breakout session from Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.
Organic and paid social media are two sides of the same coin. You can’t have one without the other. In this video you’ll learn how these brands are converging their paid and organic efforts — from aligning teams to planning content — to get a complete view of their social performance and deliver value to the business.
The truth is that today’s brands live in a pay-to-play world. Brands need to invest in paid social media advertising in order to effectively target their audience across all social media platforms, and that is not going to change anytime soon. However, brands must also dedicate time and resources towards organic social media. Why? Because organic search channels are always-on and can help connect your brand with highly motivated consumers. The challenge is to do both well.
Some key insights to help your brand master paid and organic social are:
These are just a few insights; to learn more, watch the video now.