AI & Automation
AI for every conversation, campaign, and customer
Khoros AI and automation delivers unmatched efficiency for marketing and service excellence. Read more
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
This video is a recorded breakout session from Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.
Speakers:
Organic and paid social media are two sides of the same coin. You can’t have one without the other. In this video you’ll learn how these brands are converging their paid and organic efforts — from aligning teams to planning content — to get a complete view of their social performance and deliver value to the business.
The truth is that today’s brands live in a pay-to-play world. Brands need to invest in paid social media advertising in order to effectively target their audience across all social media platforms, and that is not going to change anytime soon. However, brands must also dedicate time and resources towards organic social media. Why? Because organic search channels are always-on and can help connect your brand with highly motivated consumers. The challenge is to do both well.
Some key insights to help your brand master paid and organic social are:
These are just a few insights; to learn more, watch the video now.
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