The company’s social media management solution is recognized for providing the actionable insights brands want and need in the digital landscape
AUSTIN, Texas (December 8, 2022) — Khoros, an award-winning leader in digital-first customer engagement software and services, announced it had won the 2022 Digiday Technology Award for Best Social Analytics Platform. The awards recognize the technologies modernizing media and marketing that adapt to meet the changing needs of the digital media industry.
Digiday awarded Khoros’ social media management solution for its critical role in enabling global enterprise brands to create human connections with customers across multiple digital touchpoints on one unified platform. Randstad USA, an HR services company, wanted to reach new audiences with TikTok and better define its strategy. With the platform, the company was able to view its TikTok campaign more holistically in the context of its full social media presence. The new ability gave them access to more detailed analytics, broken down over time by each of their videos, providing previously unknown key insights and context. After only a few months, Randstad increased its audience by over 30% and its views by over 17%. The company credited the Khoros platform's ability to provide quick, clear, and actionable insights, which helped them pivot their content where needed to engage with the audiences that matter most.
“We are honored to be recognized by Digiday for the Best Social Analytics Platform,” said Chris Tranquill, CEO at Khoros. “In a constantly evolving digital landscape, brands need the data and analytics to connect them to their customers. We’re proud to empower brands to understand their customers’ needs and desires, resolve customer conflicts quickly, and ultimately see an improvement in their ROI.”
To learn more about Khoros’ social media management platform, visit khoros.com. To read the complete Randstad case study, click here.
Khoros’ award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey.
Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com.