Khoros wins Best Marketing Bot Solution in 2022 MarTech Breakthrough Awards

The award recognizes Khoros’s conversational AI solution as innovative technology taking brands' customer experience to the next level



AUSTIN, Texas (August 11, 2022) — Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it won the Best Marketing Bot Solution category in the 2022 MarTech Breakthrough Awards. The awards recognize the most innovative products, solutions, and services in the global fields of marketing, advertising, and sales technology.

“At Khoros, we’ve been long believers in the promise of AI and ML, purposefully investing in these technologies to help brands build human connections across the digital landscape at scale. So, it’s an honor to earn this award for Best Marketing Bot Solution,” said Chris Tranquill, CEO at Khoros. “As brands look for ways to be more efficient, AI-powered chatbots will be paramount to reduce operational costs, automate frequently asked questions, and empower agents to serve customers with more thoughtful, personalized interactions. We’re proud to provide that software and continue to innovate to help brands create customers for life.”

Khoros was awarded Best Marketing Bot Solution for its conversational AI solution, Khoros Flow, used by marketing and sales teams to achieve conversational commerce experiences, increase conversion rates, and ultimately drive revenue. Khoros Flow makes AI and ML approachable for brands so they can experience the high value of conversational marketing bots. Key features of the platform that earned Khoros this recognition include:

  • Easy, no-code interface: Khoros’s intuitive, drag-and-drop interface enables non-technical users to quickly deploy customized chatbots using pre-built integration UIs—whether a brand is using social media, mobile messaging, or voice assistants.

  • Proactive, outbound capabilities: Personalized “right-time” messages delivered across devices and messaging channels (including SMS, WhatsApp, and Facebook Messenger) enable brands to achieve higher conversion rates with promotions and upsells. Brands can even integrate with payment processors or build their own secure forms for real-time purchases within a messaging conversation.

  • Zero-training AI: Khoros’s cutting-edge technology classifies customer intents through a pre-trained ML model that has the capability to accurately recognize entire categories of intent with a single word.

  • Agent Assist: This feature provides context-driven recommendations for agents during customer interactions. These suggested prompts give agents the tools to help customers purchase products and resolve customer service inquiries.

To learn more about Khoros’s digital-first customer engagement platform and services, including its award-winning chatbot solution, visit khoros.com.

About Khoros

Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey.

Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.

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MEDIA CONTACT:

Mandy Mayekawa

pr@khoros.com