Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
The Smart Social blog series helps brands step up their social media management with tips, tricks, and trends that Khoros has learned as the leader in the space.
How do you plan and organize your social media content strategy?
According to a GlobalWebIndex report, digital consumers have an average of seven social media accounts — up from just three in 2012.
Keeping up with the growing demand for content across an increasing number of popular social media platforms means businesses need to plan posts well in advance to prevent gaps.
In this article, we’ll break down everything you need to know about social media content calendars and even show you how to create one to help you stay organized when planning posts.
Social media content calendars are calendars or spreadsheets used to plan social media posts in advance. Typically, businesses will plan out their social media posts at least one month in advance. Social media content calendars help businesses organize when they’re posting, which platforms they’re posting to, and what content is being published on each platform.
There are countless reasons to use a social media content calendar, but we’ll focus on the three biggest benefits including providing a consistent stream of quality content, planning ahead, and identifying opportunities.
Trying to post on the day-of can lead to some platforms being overloaded while others are neglected. Content gaps may cause users to forget about your brand, so it’s essential to make sure each platform has a consistent stream of content.
Content calendars allow your team to map out posts in advance to prevent gaps. Plus, setting deadlines early gives your team more time to work on the content, leading to a better finished version.
Is an important event for your business coming up soon? Maybe you’re launching a new product, or maybe there’s a specific holiday relevant to your business. For example, #NationalCookieDay is December 4th, so bakeries might be interested in doing something special on social media such as an infographic on the most popular types of cookies or a BOGO cookie coupon to celebrate the occasion.
Use a content calendar to research events like these in advance and ensure you have relevant content queued up ahead of time.
Creating a content calendar allows you to reflect on which strategies worked well and which might need improvement. Dive into the data to determine what your audience enjoys and how you should adjust your content strategy moving forward. For example, you may find that your Facebook followers enjoy blog posts while your Twitter audience prefers promotional content.
Learn how Khoros Intelligence can help you understand how your audience engages with your business on social media to maximize the impact of every campaign.
Keep in mind that your social media content calendar will change over time due to the unique needs of your business. To create one for the first time, audit your current social media strategy, determine your goals, find an ideal posting cadence, choose a content mix, delegate responsibilities, and compile important information.
Before making a calendar or opening a spreadsheet, review what your business’ social media activity for at least the past six months. Identify what’s worked well in the past, and what should be avoided in the future. Find out which platforms your customers use the most and which platforms receive the least engagement.
Make a note of any trends you find and consider how you should adjust your content strategy based on the results.
Create short- and long-term goals for your content strategy based on the results you want to achieve. For example, do you want to boost brand awareness, increase engagement, or drive sales?
Consider what’s going on with your business and develop goals that support larger company initiatives. Incorporate these goals into your content calendar when planning upcoming posts. For example, if your goal is to generate sales for a newly released product, make sure that product is heavily incorporated throughout the calendar.
There’s no one-size-fits-all solution for determining how often you should post on social media, so tailor your cadence based on what you know about your customers. Use the data you found from step one to identify which social media sites your customers use the most and make sure these platforms receive extra attention. It doesn’t make sense to allocate resources equally if 75% of your customers use Facebook but only 10% use Snapchat.
Although posting frequency will vary based on the unique needs of your business, here are our general suggestions based on industry research we conducted for a prior article.
(Source: Khoros)
Use these suggestions as a starting block and adjust based on the usage stats of your audience and your goals for your business. Need help managing content across multiple social media platforms? Find out how Khoros Marketing can simplify social media management and elevate your brand.
Avoid repeating the same type of content by determining the right ratio of content for each platform. Generally, there are four types of content:
Experiment with your content mix to find what your audience likes best. Finding the right content mix and delivering value through relevant posts will help your business build strong relationships with your customers over time.
Assign social media content strategy tasks to specific team members. Determine if you’ll want specific people on your team to be in charge of posts for particular platforms or if you’ll want to delegate responsibilities by day or project. Include tasks and deadlines in your content calendar to ensure everyone understands their responsibilities.
Now that you’ve covered all the aspects that go into a social media content calendar it’s time to put all the pieces together. Khoros Marketing makes even the most complicated content schedule easy to organize and understand — with a robust calendar view that your whole team can see and use to align their efforts. For simple planning, you can make a Google Calendar and invite your team members, or use a template.
Engage customers with meaningful social media marketing campaigns through Khoros’ easy-to-use marketing solution. Find key insights about your audience and use data to deliver exceptional content that creates long lasting relationships with customers.
Spend less time scrambling and more time strategizing ways to develop and scale marketing campaigns. Visit our Khoros Marketing page and request a demo today to learn how Khoros can help your business simplify social media management.
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