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Any social media manager can tell you that social media is constantly evolving. As new channels continue to pop up, so do the business opportunities.
While trying new things is an exciting prospect, it can also be intimidating. This is especially true for large businesses, where more opportunities create more complexities with multiple accounts across different regions.
One of the biggest challenges any brand faces as it expands its presence on different channels is executing its content strategy: maintaining consistency, knowing what to schedule at what time, optimizing content, and so on.
To support and execute a content strategy successfully, marketers need the right social media scheduling tool.
Khoros’ social media management tool empowers enterprise companies to create, govern, publish, and measure results. It also enables easy collaboration and an intuitive workspace for teams with an easy-to-use interface.
No more wasting time navigating around features you don’t need. Easily create customized dashboards for your team members to see only the features they need.
View scheduled posts in one calendar
With easy-to-read planning and calendar views, Khoros makes it simple for brands to keep tabs on their social media strategies and see scheduled posts.
The ‘plans’ view summarizes metrics like social post volume, status, and channel mix. The ‘calendar’ view makes it easy to see how organic and promoted posts work together and preview scheduled posts. Helpful icons give insight into the post status, what channels the post will be published on, and where it falls in the publishing lineup.
Get better results
Eliminate overly manual processes, save time, and see results change for the better with handy AI features like prompts on the best time to post. You can also use the customizable analytics section to see what performed well and inform future post-planning.
Sprinklr Social has similar functionalities to Khoros, but there are distinct differences (see a comparison of the two platforms here). Its feature set helps its customers increase engagement, deliver positive on-brand experiences, and streamline workflows.
Like Khoros, Sprinklr helps automate the process of scheduling, publishing, and posting. Its calendar view has filters that enable you to narrow down what you see on a scheduled post, including status, author, campaign, tags, likes, comments, and reach.
Sprout is another social media management platform that simplifies the planning and scheduling process. While it does serve the enterprise market, Sprout also extends its services to mid-size businesses. Helpful features include content suggestions, optimal send times, message approval workflows, and a shareable content calendar.