• Marketing

7 best social media management tools of 2022

by Jackson Kushner, Senior Content Writer | Aug 12, 2022

Introduction

As of 2022, 4.62 billion people around the world use social media, with 424 million new users in the last 12 months. Because of these high user numbers, businesses can leverage social media to attract more customers, get customer feedback, create a great online experience, build brand loyalty, and so much more.

However, implementing and managing a successful social media strategy can be overwhelming for any brand, no matter the size. This has led to an increased need for advanced social media management tools.

What is a social media management tool?

A social media management tool lets businesses create a comprehensive social media strategy they can execute from one central place. It centralizes social media capabilities like customer engagement, brand protection, campaigns, social listening, customer response, and more. The best social media management tools on the market allow enterprises to build custom strategies and track detailed performance metrics.

Social media management tools benefit businesses of all sizes, from smaller B2C companies to larger enterprises. To choose the best one and to get the most out of the investment, leaders must understand the needs of their teams and customers.

Key features of amazing social media management tools

Many businesses understand the importance of social media management tools, but with so many options out there, it’s difficult to know which one to choose. For businesses to truly reap the benefits of this technology, they should look for a tool that provides a holistic view of all their social accounts. Businesses should have the following features on their social media management tool must-have list:

  • Ease of use

  • Social monitoring and listening capabilities

  • Customer response capabilities

  • Management of social media campaigns and advertising

  • Accessible insights and reporting

  • Diverse technology integrations and managed social media platforms

  • Collaboration capabilities

We looked at social media management tools that leverage these features to create this list.

Best social media management tools in 2022

#1. Khoros


Khoros is a unified platform that helps large enterprises with diverse needs develop a strategic vision to improve their digital customer experiences. Perhaps the best part about Khoros is their partnership capabilities. They offer in-house social strategy expertise with Khoros Strategic Services. This team is composed of experts in both social media strategy and the Khoros platform. This service is available to Khoros customers as a full-service or a special ops extension of an enterprise’s in-house crew — brands can tailor it to their needs.

Features:

  • Easy to configure and use

  • Provides a unified view of performance insights 

  • Prioritizes customers and user-experience

  • Allows for publishing automation

  • Includes social strategy expertise and product coaching

  • Allows for real-time conversations

  • Social listening and reporting capabilities

  • Collaboration, planning, and management of social campaigns

  • Centralized control over account access

  • Promotes a consistent brand voice across social platforms

  • Includes dashboards and data exports to show business value

  • Includes free visibility, planning, reporting, and optimization of ad spend


Pricing


Social media platforms managed

  • Meta

  • Instagram

  • TikTok

  • Twitter

  • LinkedIn

  • YouTube

  • Pinterest 


Size of businesses supported

  • Enterprise level companies


Notable third-party feedback

  • For enterprises with diverse needs across departments that don’t necessarily have shared goals, Khoros is a good fit. - the Forrester Wave™: Social Suites, Q3 2021

  • Khoros is named a Leader in the Forrester Wave™: Social Suites, Q3 2021

  • Khoros ranks #1 in the Forrester Wave™: Social Suites, Q3 2021 strategy category, where all vendors are evaluated on product vision, execution roadmap, onboarding and account management, supporting services, performance, and commercial model.


#2. Sprinklr


Sprinklr helps brands protect their online reputation with a global compliance framework that helps eliminate risky off-brand engagement. The compliance framework includes approval, governance rules, and moderation processes.

Features

  • Includes AI-powered social media automation

  • Intuitive and easy-to-use

  • Plans, manages, and measures brand content across multiple social channels

  • Enables cross-team collaboration to deliver social experiences

  • Ensures on-brand business voice

  • Transforms consumer insights into conversion-driving assets

  • Includes account level permissions and governance

  • Streamlines social content creation and publishing

  • Allows for fast social engagement

  • Social media monitoring capabilities


Pricing

  • Must contact for pricing


Social media platforms managed

  • Meta 

  • Twitter 

  • LinkedIn

  • YouTube

  • Pinterest


Size of businesses supported

  • Enterprise level companies


#3. Zoho Social


Zoho Social allows small- to medium-sized businesses to run the social aspects of their business on one platform while managing email, projects, and accounting with their CRM product. Because Zoho offers a social media management tool and a CRM, businesses can successfully manage more all in one place.

Features

  • Provides multiple ways to schedule content

  • Social monitoring capabilities

  • Creates intelligent reports

  • Utilizes social listening to track brand reviews, mentions, and keywords

  • Provides a live stream of social engagements

  • Allows for team collaboration and sharing of custom reports

  • Offers a user-friendly interface


Pricing

  • Standard business plan $10/month

  • Professional business plan $30/month

  • Premium business plan $65/month


Social media platforms managed

  • Meta

  • Instagram

  • LinkedIn

  • YouTube

  • Google My Business

  • Pinterest


Size of businesses supported

  • Small to medium-sized businesses


#4. Hootsuite


Hootsuite allows users to schedule unlimited posts across multiple social platforms. Another reason this tool makes our list is its tracking and analytics capabilities. Hootsuite allows users to easily customize reports and can even provide team productivity reporting.

Features

  • Allows for creation and scheduling of social media content

  • Monitors multiple accounts and keywords

  • Uses one calendar for all social media content

  • Capability to set up customizable monitoring of trends

  • Includes customizable dashboards with easy-to-share summaries 

  • Analyzes trends and engagement in real-time


Pricing

  • Professional plan $49/month

  • Team plan $129/month

  • Business plan $739/ month

  • Must contact for enterprise plan


Social media platforms managed:

  • Meta

  • Twitter

  • LinkedIn

  • Instagram

  • YouTube


Size of businesses supported

  • Small- to medium-sized businesses and enterprise level companies


#5. Sprout Social


Sprout Social is a competitor because of its integrated social media management and intelligence tool that helps both brands and agencies. It is helpful with managing social conversations while also uncovering actionable insights. This platform can help streamline workflows and strengthen relationships with your audience.

Features

  • Provides intuitive publishing capabilities

  • Easy to set-up and use 

  • Utilizes algorithms to automatically schedule content

  • Includes a collaborative content calendar to manage social posts

  • Tracks campaign performance and provides customizable reports 

  • Includes a unified messaging inbox with filtering options 

  • Allows for social media monitoring


Pricing

  • Standard plan $89/user/month

  • Professional plan $149/user/month

  • Advanced plan $249/user/month


Social media platforms managed

  • Meta

  • Twitter

  • LinkedIn

  • Google

  • Instagram


Size of businesses supported

  • Small to medium-sized businesses


#6. Emplifi Social Marketing Cloud


Emplifi’s Social Marketing Cloud is an end-to-end platform that enables organizations to manage marketing, community, and care functions from a centralized dashboard. The tool utilizes AI to streamline processes that can help teams improve efficiency and scale operations as they grow. Powered by social analytics, the tool helps brands manage multi-channel strategies to identify trends and optimize campaigns to enhance performance.

Features

  • Centralizes marketing, community, and care management functions on a single platform

  • Comes with a chatbot for customer service

  • Provides sentiment analysis in 100+ languages

  • Allows for customization of analytics dashboards

  • Allows for creation and publishing of social content

  • Includes social listening capabilities


Pricing

  • Basic plan $200/month

  • Costs scale depending on features selected


Social media platforms managed

  • TikTok

  • Twitter

  • LinkedIn

  • Instagram

  • Pinterest

  • YouTube


Size of businesses supported

  • Small to large-sized businesses and enterprise level companies


#7. Brandwatch

Brandwatch makes the list because of the actionable social insights the tool provides. This social media management tool lets you monitor your brand across millions of sources. Brandwatch also helps with benchmarking and measuring share of voice (SOV) by allowing businesses to compare themselves against their competitors.

Features

  • Includes an integrated content calendar for on-brand content

  • Leverages AI to discover new social trends

  • Provides social media insights and customizable dashboards

  • Offers management of all content in one calendar

  • Automates ad campaign creation

  • Uses one inbox for all interactions

  • Monitors the web for insights 


Pricing

  • $108.00/month


Social media platforms managed

  • Meta

  • Instagram

  • YouTube

  • Twitter

  • LinkedIn 


Size of businesses supported

  • Small to medium-sized businesses and enterprise level companies

Conclusion

Social media management is one of the most important things your business can do to succeed in customer engagement. It helps bring in new customers, keep existing customers happy, and make your brand more relatable and recognizable. The best social media management tools can take your social media strategy to the next level.

To learn more about our top-ranked social media management platform, check out Khoros’s Social Media Marketing solution.

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