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With so many new social media apps on the rise, it’s hard to know which ones are actually worth paying attention to for your brand. Not only that, but navigating different features and functionalities can be overwhelming, especially when you’re trying to figure out the best ways to advertise on social media. Khoros’ team of experts is here to keep you informed about what’s new and upcoming.
In this blog, we highlight three on-the-rise social media apps that caught the attention of our Khoros Strategic Services Team: Lemon8, Hive Social, and Mastodon. Learn more about each to determine whether these emerging platforms could be a good fit for your strategy.
Launched in Japan in 2020, this app is known as the child of Pinterest and Instagram. It made its debut in the US and UK in February of 2023, and is already gaining traction in popularity with at least 17 million downloads globally according to Apptopia. The app lets people share images and videos and was inspired by influencers. Today, its user base largely consists of young people in the Gen Z age range.
Lemon8 is for people who enjoy creating carefully curated content, with integrations like simple graphic design tools that allow users to edit their content. Contrary to TikTok, this app focuses heavily on photo content rather than video.
With Lemon8, users can create a cultivated feed of aesthetically pleasing, carefully edited photos related to their unique interests. Some users even treat their posts like a microblog — writing extended captions to accompany photos.
Pro: Many users love the app because of its positive and accepting community, and find that it is a good place to find like-minded people outside of their circles.
Con: Some negative feedback about the app claims that it heavily promotes self-improvement, which can be interpreted as putting too much pressure on users to reach goals that might feel unrealistic for them, and feels less authentic.
Launched in 2016 by Eugen Rochko, Mastodon distinguishes itself from centralized platforms by operating on a federated model. Instead of relying on a single central server, Mastodon consists of numerous interconnected servers called "instances," each with its own rules and moderation policies. This decentralized structure ensures that no single entity controls the network, fostering a sense of community and user freedom.
Source: ZD Net
Mastodon is for people who prefer a decentralized, privacy-focused, and community-driven online experience. By empowering users, prioritizing privacy, and promoting community moderation, Mastodon challenges the dominance of centralized platforms and offers a refreshing alternative.
Pro: Mastodon is a good option for people seeking a vibrant community, more control over their data, or simply a departure from the mainstream.
Con: There have been some security concerns in regard to a lack of content moderation on the platform.