How to localize digital customer service and online communities
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How to localize digital customer service and online communities

by Josh Snider, Senior Product Marketing Director | Jun 24, 2020

For truly global companies, operating across multiple regions and supporting multiple languages can be extremely difficult and expensive. International brands have begun to harness global messaging channels like WhatsApp and regional channels like WeChat (popular mainly in Asia), but in order to staff and support them, contact center agents and community managers need tools that support their native languages.

Khoros serves a global audience, and a global audience has diverse needs. As international brands adopt global messaging channels, their contact center agents, software developers, and community managers will need tools that support their preferred languages as operators, and their customers’ languages of choice.

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1. Prioritize your agents’ and supervisors’ preferred languages

Just because your international employees speak your customers’ languages, doesn’t mean they’ll be most effective in interacting with software in those languages — especially in language dense regions in Europe, Africa, and Asia. Local contact center agents delivering service in German may still prefer operating their conversation management platform in English or referencing chatbot documentation in French.

Khoros proudly supports 31 languages in Khoros Care and a whopping 38 languages in Khoros Communities, for a combined total of 42 languages. Agents can customize their interface display language, which can have a massive impact on agent efficiency and satisfaction. It allows geographically distributed and culturally diverse teams to work in a single platform, regardless of their preferred language.

2. Engage your customers in their preferred languages

We all know the meaning or intent of words can get lost in translation, but so can customer satisfaction. Forcing customers to engage in languages they don’t prefer, or relying on translation engines to interact with them is a recipe for bad experiences that can impact brand loyalty and lifetime customer value. Building and staffing operations that support local languages is the first step, but the second critical step is layering automation for language detection and conversation routing.

Khoros Care offers AI-powered language detection and automation for tagging and routing so that conversations are always handled by the best agents and self-service resources. This cuts down on transfers, resolution time, and improves the overall customer experience.

3. Build a community that encourages engagement across borders

    When an international customer base interacts with your brand and each other in your online community, it can result in dozens of languages being represented on a single thread or forum. Khoros Communities offers built-in translation services for 38 languages, making it easy to drive engagements that add lifetime value and collaborations that improve your brand’s resources and documentation. For example, HP developed their online community using Khoros Communities in order to centralize its support knowledge base and give international customers and agents a place to quickly find answers — at any time and in dozens of languages.

    4. Keep your ear to the ground for new regional or language-specific channels

      Of course, offering customer service and resources in the right languages is just the beginning. Exceptional customer care also involves being attuned to local attitudes and preferences — and supporting differences in regional technology. It’s why Khoros Care also supports China’s favorite channel, WeChat, the globally popular WhatsApp, and other popular messaging channels. It’s also why we’re continuing to explore and add new region-specific channels. Khoros is committed to recognizing and supporting the local differences of all of our global brand partners, and we strive to build and support products that live up to that commitment.

      Khoros Care supported languages

      Arabic

      Greek

      Polish

      Catalan

      Hebrew

      Portuguese Brazilian

      Chinese Simplified

      Hindi

      Romanian

      Czech

      Hungarian

      Russia

      Danish

      Indonesian

      Spanish

      Dutch

      Italian

      Tagalog

      English

      Japanese

      Thai

      Finnish

      Korean

      Turkish

      Flemish

      Malay

      Ukrainian

      French

      Norwegian

      Vietnamese

      German



      Khoros Communities supported languages

      Albanian

      Finnish

      Polish

      Arabic

      French

      Portuguese

      Bahasa Indonesian

      German

      Portuguese (Brazilian)

      Bulgarian

      Greek

      Romanian

      Catalan

      Hebrew

      Russian

      Chinese (Traditional)

      Hungarian

      Slovak

      Chinese (Simplified)

      Italian

      Spanish

      Croatian

      Japanese

      Spanish (Latin American)

      Czech

      Korean

      Swedish

      Danish

      Latvian

      Thai

      Dutch

      Malay

      Turkish

      English (US)

      Norwegian

      Ukranian

      English (UK)

      Vietnamese




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