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One-size-fits-all marketing is no longer the name of the game, especially on social media platforms. To keep up with consumer preferences, marketers must understand their audiences on a deeper level and tailor content according to people’s increasingly nuanced interests.
Today, social media is full of niche topics with highly engaged users. This presents a great opportunity for brands — as long as they can crack the code to break into the right niche topic with the right audience.
Learn why niche content should have you rethinking your marketing strategy and get practical tips for finding niche topics where your brand can take part and get value.
Congratulations, you’ve pinpointed social media niches your brand can lean into! Now, it’s time to craft your content and messaging in these areas.
Start tailoring your content and products to resonate with your niche audiences. We recommend you collaborate with influencers in your niche to help advocate your presence with this audience.
Members of the ‘Snacking’ niche are interested in finding the best snacks for the occasion. With Talkwalker’s Conversation Clusters, marketers can dig deeper to see various sub-topics emerge within this niche. For example, the Fitness community is often interested in snacks that support an exercise regime, whereas the Gaming community seeks snacks that enhance the gaming experience.
Khoros example: how a grocery company could leverage the Snacking niche
To target the Fitness community, a grocery company could create in-store promotions for healthy snacks that highlight their fitness benefits. For example, setting up a curated list of the best post-workout snacks available.
For the Gaming community, a brand could instead enter online collaborations with popular video game streamers to promote a ‘midnight snack’ selection.
The Cottagecore niche centers around art, antiquing and vintage designs. Once again, using Talkwalker, marketers can learn more about the members of this social media niche — seeing it predominantly attracts an audience of people identifying as she/her with an interest in antique furniture.
Khoros example: how a furniture company could leverage the Cottagecore niche
A furniture company could create a limited-edition product line with vintage-inspired clocks, tables, benches, and more to test its influence within the Cottagecore niche. As part of a marketing campaign, it could send products to popular influencers within this social media niche to promote the line.
Social media niches are a powerful opportunity for marketers to influence online discourse around their brand and industry, and spur potential purchasing. By following the three steps above along with social listening tools like Talkwalker, you can tap into social media niches, ensure your brand stays ahead of trends, and forge meaningful connections with relevant audiences. Find your niche today, and take your marketing strategy to the next level!
For more on niche communities and topics on social media, paired with critical insights that marketers should know about the changing digital landscape, read our Social Media Insights Report featuring Talkwalker and our Strategic Services team.