Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Is your brand paying attention to Gen Z? If they’re not already top of mind, it’s time to update your strategy. In the latest iteration of the, Khoros Smart Social Report, How to reach Gen Z and why it matters, we’re breaking down what matters most when marketing to Gen Z using data and customer experience (CX) insights from Khoros Intelligence, Talkwalker, and analysis by Khoros Strategic Services.
Our Strategic Services team collaborated with Talkwalker to mine deep-listening insights and trends that informed the report, as well as this blog. Through our AI-powered platform, we gathered data from the conversations that happen around your brand — online, in the media, and within your company — to uncover, understand, and action consumer insights.
Zoomers are true digital natives, with buying power ranging from $29 billion to $143 billion per year. This means Gen Z-ers have a high influence not just over brands, but also over other generations.
They shape where people are going, how they’re spending money, and the latest trends in fashion, food, and everything in between. They’re also an extremely sociopolitically-conscious group, so it’s important to understand issues they care about in order to create impactful marketing that resonates with them. They care about environmental sustainability and want to interact with purpose-driven brands that reflect their individual values and beliefs.
It’s undeniable: the pandemic changed the way consumers shop. For Gen Z, this means convenience and affordability are key. As online shopping experiences continue to trend upward, brands are testing out new ways for consumers to shop online. New payment methods, such as “buy now, pay later” (modeled after “lay-away” shopping of the past), have grown in popularity. Another look into Gen Z’s purchasing trends? Thrifting and secondhand clothing is booming again, and the market impact is only growing.
By now, you’ve probably heard of Clubhouse and Twitter Spaces, two audio-based social media apps that have been making waves in the past year. With new platforms popping up frequently, it can be hard to keep up with which are successful and worth investing time into from a marketing perspective.
But what is it about these platforms that is making them so hot, anyway? One of the biggest indicators we’ve found, especially among younger audiences, is their ability to create connection and community. When Gen Z is talking about their on-platform experiences and what matters to them most, having fun and fostering genuine connections are key conversation trends.
As these new platforms enter the scene, brands and customers alike have to keep up with an ever-changing social media landscape. From Spotify’s Greenroom to Facebook’s Live Audio Rooms, the more traditional social media channels are adopting Clubhouse-esque features to keep up with demand from their respective communities. Only time will tell if these adaptations will succeed, or if audio spaces are temporary in a world that is quickly returning to pre-pandemic attitudes.
So what are you waiting for? Gen Z is armed with more market influence and buying power than generations before them. It’s essential for your brand to reach this savvy group, while understanding the trends and networks that matter most to them. Whether Gen Z is your current audience or an audience you’d like to learn more about for the future, it’s time to pay closer attention to Zoomers.
Marketing to Gen Z is really difficult. Here are the trends you need to be aware of in 2021 and beyond to reach your Gen Z audience.
Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros.
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